Freshly Grounded Garden Roots
| Business Location: | Township |
| Province | Gauteng |
| Branch: | Seda Ekurhuleni Branch |
| Business Start Date: | |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
Pre cut Fruits and Vegetables
Challenges/Needs:
Before receiving support Freshly Grounded faced the following key challenges:
• Restricted market access, as the business relied heavily on informal sales channels.
• Low brand awareness, limiting customer reach and sales growth.
• Difficulty accessing pop-up markets and exhibitions, which are key platforms for direct
sales and networking
Intervention Insights and Results
Intervention Details:
Brand positioning guidance, helping the business attract larger retailers and corporate
clients.
• Sales strategy improvement, enabling the business to showcase its products effectively at
pop-up markets and industry exhibitions.
clients.
• Sales strategy improvement, enabling the business to showcase its products effectively at
pop-up markets and industry exhibitions.
Outcome Details:
The intervention had a significant impact Megan Mantsha’s growth and market reach:
• Turnover increased from R48 000 to R408 000, reflecting a R360,000 revenue boost.
• Net profit improved from R6000 to R132 000, indicating stronger financial sustainability.
• Employment grew from 1 to 4 employees, creating 4 new jobs within the local community.
• Expenses rose from R28 000 to R132 000, due to increased production and marketing
efforts.
• Turnover increased from R48 000 to R408 000, reflecting a R360,000 revenue boost.
• Net profit improved from R6000 to R132 000, indicating stronger financial sustainability.
• Employment grew from 1 to 4 employees, creating 4 new jobs within the local community.
• Expenses rose from R28 000 to R132 000, due to increased production and marketing
efforts.
Client Feedback
Client Comments:
"The support from SEDFA transformed my business. With brand awareness, I was able to attract
more customers and list the products with Retail stores. The growth in revenue has been incredible,
and I’m excited about expanding even further!"
more customers and list the products with Retail stores. The growth in revenue has been incredible,
and I’m excited about expanding even further!"
