Lelo's Atchar
| Business Location: | Urban |
| Province | Western Cape |
| Branch: | City of Cape Town |
| Business Start Date: | 2022-08-01 |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
The business is located at The Watershed, 17 Dock Road, V&A Waterfront, Cape Town.
Challenges/Needs:
CHALLENGES
The following challenge was identified:
• Lack of brand exposure in the market.
Intervention Insights and Results
Intervention Details:
INTERVENTION / SOLUTION
The client approached the Seda City of Cape Town Branch for assistance and was introduced to a Business Advisor, who conducted an Export Readiness Assessment Tool (ERAT) diagnostic assessment to facilitate the process of market access for the client. ERAT is a tool that determines export readiness of the business.
The following intervention was implemented:
Facilitated attendance of The Good Life Show Cape Town 2025 that took place at the Cape Town International Convention Centre from the 30 May to the 1 June 2025.
The client approached the Seda City of Cape Town Branch for assistance and was introduced to a Business Advisor, who conducted an Export Readiness Assessment Tool (ERAT) diagnostic assessment to facilitate the process of market access for the client. ERAT is a tool that determines export readiness of the business.
The following intervention was implemented:
Facilitated attendance of The Good Life Show Cape Town 2025 that took place at the Cape Town International Convention Centre from the 30 May to the 1 June 2025.
Outcome Details:
OUTCOME/ RESULTS
The following outcomes were achieved:
· Turnover increased from R 73 855 to R 376 789, an increase of 410.17%, and
· ·Employees increased by 5 from 2 to 7 staff members.
The following outcomes were achieved:
· Turnover increased from R 73 855 to R 376 789, an increase of 410.17%, and
· ·Employees increased by 5 from 2 to 7 staff members.
Client Feedback
Client Comments:
" SEFDA’s support enabled Lelo’s Tasty Foods to shine at the Good Life Show. Their commitment to small business growth is not just felt, it transforms possibilities into progress. Thank you”.
