Keletso And Kano Trading
| Business Location: | Township |
| Province | North West |
| Branch: | Dr Kenneth Kaunda |
| Business Start Date: | 2015-02-17 |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
The shop focuses on selling soft goods such as clothing, blankets, footwear and household textiles, as well as groceries, including basic food items, snacks, beverages, toiletries and other daily household necessities to the local township community.
Challenges/Needs:
At inception, the business faced several challenges. These included limited business acumen, particularly in areas such as financial management and marketing, as well as limited access to markets and visibility within the community. The business started on a very small scale with only one employee and recorded no sales at the time.
Intervention Insights and Results
Intervention Details:
• Signage development, which significantly improved the visibility of the business within Jouberton and attracted walk-in customers.
• Entrepreneurship and Business Management Training, to equip the owner with foundational business skills.
• Financial Management Training, focusing on record keeping, pricing and cash flow management.
• Marketing and Customer Care Training, to assist the business in attracting and retaining customers.
• Entrepreneurship and Business Management Training, to equip the owner with foundational business skills.
• Financial Management Training, focusing on record keeping, pricing and cash flow management.
• Marketing and Customer Care Training, to assist the business in attracting and retaining customers.
Outcome Details:
As a result of these interventions, Keletso and Kano Trading experienced measurable growth. The business’s annual sales increased from zero to R43 731.00, demonstrating improved market reach and customer uptake. In addition, the business expanded its operations and was able to create one additional job, increasing its staff complement from one employee to two.
Outcome and Impact
• Sales growth from R0 to R43 731.00 per annum
• Increase in employment by one additional staff member
• Improved business knowledge, visibility and operational capacity
Outcome and Impact
• Sales growth from R0 to R43 731.00 per annum
• Increase in employment by one additional staff member
• Improved business knowledge, visibility and operational capacity
Client Feedback
Client Comments:
Reflecting on the support received, Mr Makhalemela shared:
“SEDFA played a very important role in the growth of my business. The training helped me understand how to manage my business properly, especially finances and customer service. The signage made my shop more visible, and more people started coming in. Without SEDFA’s support, I would still be struggling. Today, my business is growing and I am even able to employ another person from my community.”
“SEDFA played a very important role in the growth of my business. The training helped me understand how to manage my business properly, especially finances and customer service. The signage made my shop more visible, and more people started coming in. Without SEDFA’s support, I would still be struggling. Today, my business is growing and I am even able to employ another person from my community.”
