Mind and Body Care Pty Ltd
| Business Location: | Urban |
| Province | Limpopo |
| Branch: | Sekhukhune |
| Business Start Date: | 2022-07-05 |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
Core Service Offerings
• Massage Therapy: Traditional massage, deep tissue, hot stone, reflexology, sports massage, and pregnancy massage.
• Facial & Body Treatments: Vitamin C antioxidant therapy and Pevonia’s anti-free radical treatments.
• Nail Care: Pedicures, manicures, and nail enhancements.
Mind and Body Care is committed to providing safe, high-quality care by employing skilled beauticians and integrating modern technologies into service delivery. The majority of its clientele consists of professionals and mine workers who value safety, wellness, and reliability.
Challenges/Needs:
Despite its growing reputation, the business faced critical constraints that limited its growth:
• Shortage of modern facial and massage therapy equipment.
• Facial treatments were largely dependent on the director’s expertise, slowing service delivery and limiting the number of clients that could be attended to.
• Limited operational capacity to handle a large client base.
• A gap in strategic business management and growth planning.
Intervention Insights and Results
Intervention Details:
Through the SEDFA Asset Assist Programme, Mind and Body successfully secured R250,000.00 in funding. The intervention included:
• Acquisition of advanced massage and facial diagnostic equipment.
• Mentorship support in operational efficiency, financial management, and strategies to secure long-term contracts.
This combination of financial and developmental support strengthened both the company’s technical capabilities and its leadership capacity.
• Acquisition of advanced massage and facial diagnostic equipment.
• Mentorship support in operational efficiency, financial management, and strategies to secure long-term contracts.
This combination of financial and developmental support strengthened both the company’s technical capabilities and its leadership capacity.
Outcome Details:
The SEDFA intervention resulted in measurable business growth and market expansion:
• Turnover increased from R598,159.00 to R955,233.00 (a growth of R357,074.00).
• Net profit improved from R88,568.00 to R119,266.00.
• Employment expanded from 4 to 7 employees, creating 3 new jobs.
• Operational expenses grew from R509,591.00 to R835,967.00, mainly due to higher project volumes, equipment upgrades, and staff expansion.
• Secured more projects than in previous years, enabled by improved capacity and strategic mentorship.
Although operational expenses increased in line with sales growth, advertising, and expansion, Mind and Body Care is now well-positioned for sustained profitability and deeper market penetration.
• Turnover increased from R598,159.00 to R955,233.00 (a growth of R357,074.00).
• Net profit improved from R88,568.00 to R119,266.00.
• Employment expanded from 4 to 7 employees, creating 3 new jobs.
• Operational expenses grew from R509,591.00 to R835,967.00, mainly due to higher project volumes, equipment upgrades, and staff expansion.
• Secured more projects than in previous years, enabled by improved capacity and strategic mentorship.
Although operational expenses increased in line with sales growth, advertising, and expansion, Mind and Body Care is now well-positioned for sustained profitability and deeper market penetration.
Client Feedback
Client Comments:
The funding and mentorship from SEDFA have been a true turning point for Mind and Body Care (Pty) Ltd. With the acquisition of advanced technology equipment, we can now diagnose client needs more accurately and deliver highly effective services. Our improved turnaround time has enabled us to serve more clients efficiently, which has directly contributed to increased revenue growth and job creation. SEDFA’s support has not only strengthened our service quality but has also positioned us for sustainable growth and long-term impact in the beauty and wellness industry.
