Yona Perfume
| Business Location: | Township |
| Province | Gauteng |
| Branch: | Seda Tshwane Branch |
| Business Start Date: | |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
The business focuses on sustainability and aims to manufacture perfume products from the purest form of raw materials such as the pink Himalayan salt and indigenous plant extracts. The product formulations utilize raw materials in their purest form to ensure high quality and sustainability.
Challenges/Needs:
• Inadequate business management skills
• Mentorship and Coaching
• Financial Management
• Access to finance
• Product testing
• Marketing
Intervention Insights and Results
Intervention Details:
The client walked into Olievenhoutbosch Co-Location office and was briefed on Sedfa Services, then assessed by the Business Advisor.
The following interventions were implemented on the Client:
• Business Development Advisory on how to run an effective and efficient business.
• Product testing
• Business skills training
• Mentorship and Coaching
• Digital marketing training
• Financial management training
The following interventions were implemented on the Client:
• Business Development Advisory on how to run an effective and efficient business.
• Product testing
• Business skills training
• Mentorship and Coaching
• Digital marketing training
• Financial management training
Outcome Details:
The Sedfa’s Interventions benefited the client with the following:
• The brand is now more visible on social media platforms and new markets have opened.
• Client business management skills have improved.
• The business’s turnover has increased from R51 000 to R112 000
• 4 job opportunities have been sustained and 1 created
• The brand is now more visible on social media platforms and new markets have opened.
• Client business management skills have improved.
• The business’s turnover has increased from R51 000 to R112 000
• 4 job opportunities have been sustained and 1 created
Client Feedback
Client Comments:
“I am now more confident in marketing my products and the business is growing”.
