Cherma Sales & Marketing
| Business Location: | Urban |
| Province | KwaZulu-Natal |
| Branch: | King Cetshwayo |
| Business Start Date: | 2010-01-05 |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
Manufacturing Detergents (home and personal care)
Challenges/Needs:
The Business lacked proper equipment to become fully automation business which would lead to improved production and quality output. There was an opportunity to invest in more automated equipment, increasing efficiencies and capacity. Additionally, the business lacked raw material to meet customer demand. Majority of Cherma’s raw materials are imported into South Africa by international suppliers. This means that prices are vulnerable to global activities, port delays. The business requires these assets and stock because they can improve business manage cost effectively hence improved company revenue and profit margin. Moreover, the business lacked visibility at international level
Intervention Insights and Results
Intervention Details:
Sedfa funded the business with equipment and raw material to the value of R250,000.00
Promotional material
The business was assisted with promotional materials
The business was assisted to travel to Mauritian to show case her product outside South African boarders.
Promotional material
The business was assisted with promotional materials
The business was assisted to travel to Mauritian to show case her product outside South African boarders.
Outcome Details:
The following successes were achieved by the business as a result of Sedfa interventions:
• Revenue increased from R2,217,764.00 to R2,675,395.00 a 20.6% increase,
• The number of employees was sustained at 3,
• The profit increased from R41,594 to R74,224.00, a 78.4% increase
• Revenue increased from R2,217,764.00 to R2,675,395.00 a 20.6% increase,
• The number of employees was sustained at 3,
• The profit increased from R41,594 to R74,224.00, a 78.4% increase
Client Feedback
Client Comments:
The equipment and exposure to the world has brought significant impact towards the success of the business
