Ekasi Gardens
| Business Location: | Township |
| Province | Gauteng |
| Branch: | Seda Ekurhuleni Branch |
| Business Start Date: | |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
Hiring of Events Equipments- Tables, Chairs, Tents
Challenges/Needs:
Reduced Brand awareness and Recognition, as promotional material acts as a tangible and
recurring advertisement for the business to be visible and memorable.
• Missed opportunities for engagement, as lack of tools restricted the business from
accessing pop-up markets and exhibitions.
• Lower Sales and Revenue, lack of effective promotion directly impacted the business’s
ability to generate sales and increase revenue.
• Restricted market access, as the business relied heavily on informal sales channels
Intervention Insights and Results
Intervention Details:
Marketing material, helping the business showcase their business logo to potential clients
and enhance their visibility and brand awareness.
• Revenue strategy improvement, enabling the business to showcase its products effectively
at pop-up markets and industry exhibitions.
• Marketing skills, that will help owner market the business effectively for brand recognition
and increasing revenue.
and enhance their visibility and brand awareness.
• Revenue strategy improvement, enabling the business to showcase its products effectively
at pop-up markets and industry exhibitions.
• Marketing skills, that will help owner market the business effectively for brand recognition
and increasing revenue.
Outcome Details:
Turnover increased from R72 000 to R180 000, reflecting a R108 000 revenue boost.
• Net profit improved from R27 000 to R60 000 indicating stronger financial sustainability.
• Employment grew from 1 to 4 employees, creating three extra employment opportunities
within the local community.
• Expenses rose from R45 000 to R120 000, due to increased production and marketing
efforts.
• Enhanced brand awareness and marketing strategies resulted in new customer
acquisitions, leading to higher sales volumes and new business opportunities.
• Net profit improved from R27 000 to R60 000 indicating stronger financial sustainability.
• Employment grew from 1 to 4 employees, creating three extra employment opportunities
within the local community.
• Expenses rose from R45 000 to R120 000, due to increased production and marketing
efforts.
• Enhanced brand awareness and marketing strategies resulted in new customer
acquisitions, leading to higher sales volumes and new business opportunities.
Client Feedback
Client Comments:
“We are grateful for SEDA’s support and loyalty. Now we are ready to increase our revenue, as it was
a challenge marketing ourselves to potential customers ”
a challenge marketing ourselves to potential customers ”
