Cabinet Connexion (Pty) Ltd
| Business Location: | Urban |
| Province | Gauteng |
| Branch: | Seda Johannesburg Branch |
| Business Start Date: | 2017-06-15 |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
Cabinet Connexion (Pty) Ltd, trading as Denic Cabinets, is a bespoke cabinetry and furniture manufacturing company based in Wynberg, Sandton, Gauteng. The business is owned by a married couple, Dipuo and Simphiwe Phakathi, who registered the company in 2017 and commenced operations immediately. Mrs. Dipuo Phakathi, a qualified engineer with a passion for interior design, plays a leading role in the company’s direction and public representation. She is a recognised entrepreneur and winner of the Standard Bank “My Fearless Next” initiative, and a past nominee for the Top Young Women Achiever Award. Mr. Simphiwe Phakathi supports the business operations and strategy. The company operates from a showroom and workshop in Wynberg and serves the broader Gauteng region.
Denic Cabinets was established in 2017, born out of Mrs. Phakathi’s love for interior design and a vision to offer high-quality, customised cabinetry solutions. Since its inception, the business has:
Grown from a small team to a trained workforce of artisans with over 65 years of combined experience.
Secured funding from the NEF Furniture Fund in 2024 to acquire industrial equipment.
Increased its production capacity from four to seven kitchen units per month.
Participated in media platforms such as eTV’s The Morning Show and built a strong digital presence.
Earned Level 1 B-BBEE status and attracted a broad customer base through consistent service delivery.
Denic Cabinets provides bespoke furniture manufacturing services, specialising in kitchens, built-in cupboards, bathroom vanities, home and office storage, and entertainment units. They offer full-service cabinetry solutions, including design (3D renders), site visits, custom builds, manufacturing, and installation.
Challenges/Needs:
A Critical Planning Exercise (CPE) Assessment was conducted on the business, and the following key challenges that hinder the growth of the business were identified:
limited market penetration due to incapacity due to a lack of specialised machinery
Limited financial resources for scalability as the company lacks specialised apparatus
Intervention Insights and Results
Intervention Details:
Intervention / Solution
A Critical Planning Exercise (CPE) Assessment was conducted, and the following recommendations and interventions were agreed upon with the client:
1. Facilitate access to funding to assist the client in acquiring the specialised manufacturing machinery
2. Facilitate the grant funding procurement process.
A Critical Planning Exercise (CPE) Assessment was conducted, and the following recommendations and interventions were agreed upon with the client:
1. Facilitate access to funding to assist the client in acquiring the specialised manufacturing machinery
2. Facilitate the grant funding procurement process.
Outcome Details:
Sedfa interventions have highly assisted the business in the following manner:
A funding application was sent to Sedfa’s asset assist programme, and the client was approved for a grant fund of R209 021.13
They succeeded in acquiring the necessary specialized equipment, which puts them in a strong position as a manufacturer of custom furniture and cabinets.
As a result, the business was able to grow its revenue by %, resulting in the company increasing its employees by an additional employee.
A funding application was sent to Sedfa’s asset assist programme, and the client was approved for a grant fund of R209 021.13
They succeeded in acquiring the necessary specialized equipment, which puts them in a strong position as a manufacturer of custom furniture and cabinets.
As a result, the business was able to grow its revenue by %, resulting in the company increasing its employees by an additional employee.
Client Feedback
Client Comments:
Thank you.
