MMH Jewellers
| Business Location: | Township |
| Province | Free State |
| Branch: | Fezile Dabi |
| Business Start Date: | 2022-05-10 |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
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Since its establishment, MMH Jewellers has focused on production, design, creativity, and above all, the manufacturing of affordable jewellery and accessories with outstanding flair for both individuals and corporate clients. The company aims to grow its market share within the Free State Province, expand across South Africa, and reach international markets. With the capacity to scale beyond provincial borders, MMH Jewellers remains committed to offering competitive and exceptional service to all clients.
Their vision includes establishing a strong presence in the local jewellery market within the first year of operation, increasing online sales by a reasonable margin annually over the next five years, expanding their staff and product line to include custom-made and personalized jewellery, and providing innovative solutions that give clients a competitive edge.
Their goal is to become a reputable and trusted brand in the jewellery industry, expanding through both online and offline channels.
Challenges/Needs:
The challenges/needs of MMH Jewellers CC were identified as follows:
Limited working capital to invest in new inventory and equipment.
Insufficient storage and display facilities to showcase our products effectively.
Lack of transportation to collect, deliver and attend meetings without delay or being late.
Signage Materials
Promotional materials
Access to funding
Proper Bookkeeping
Financial clean up
QMS
Intervention Insights and Results
Intervention Details:
The business owner approached Sedfa to request assistance with an exhibition opportunity aimed at addressing market access challenges. Sedfa was able to support the client by providing access to exhibit their business offerings, along with considering the provision of promotional materials, signage, and other deliverables designed to attract customers, increase brand awareness, and enhance the professional image of the business.
The business owner approached Sedfa to request assistance with an exhibition opportunity aimed at addressing market access challenges. Sedfa was able to support the client by providing access to exhibit their business offerings, along with considering the provision of promotional materials, signage, and other deliverables designed to attract customers, increase brand awareness, and enhance the professional image of the business.
Outcome Details:
Through the implementation of Sedfa’s intervention—supported by one-on-one sessions with a practitioner and ongoing guidance—combined with the belief and commitment of MMH Jewellers CC, the business successfully attracted more customers and increased its annual income. Revenue rose from R81,596 to R210,795 per annum.
Through the implementation of Sedfa’s intervention—supported by one-on-one sessions with a practitioner and ongoing guidance—combined with the belief and commitment of MMH Jewellers CC, the business successfully attracted more customers and increased its annual income. Revenue rose from R81,596 to R210,795 per annum.
Client Feedback
Client Comments:
“What can we be without you Sedfa, thanking many times and with the continued support.”
