Backyard Smokers / Madevu Beards (Pty) Ltd
| Business Location: | Township |
| Province | Free State |
| Branch: | Fezile Dabi |
| Business Start Date: | |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
Kopano’s goal is to see his products stocked in major franchise stores.
Madevu Beard Cream is a premium grooming brand dedicated to helping men achieve healthy, stylish, and well-maintained beards. Its products are handcrafted using locally sourced natural ingredients, designed to nourish, soften, and strengthen facial hair while promoting skin health. The target market includes men aged 18 to 65, barbershops, grooming salons, and online shoppers interested in natural grooming products.
To date, the business has successfully established market linkages with several local barbershops and hopes to expand into other towns.
Challenges/Needs:
The challenges/needs of Madevu Beardified (Pty) Ltd were identified as follows:
Packaging and branding materials
Exhibition opportunities
Signage Materials
Promotional materials
Access to funding
Product Testing
Proper Bookkeeping
Financial clean up
QMS
Intervention Insights and Results
Intervention Details:
The business owner approached Sedfa to request assistance with an exhibition opportunity aimed at addressing market access challenges. Sedfa was able to support the client by facilitating access to exhibit the business’s offerings and by considering the provision of promotional materials, signage, and other deliverables designed to attract potential customers, increase brand awareness, and enhance the professional image of the business
Outcome Details:
Through the implementation of Sedfa’s intervention—including one-on-one sessions with a practitioner and ongoing guidance—combined with the belief and commitment of Madevu Beardified (Pty) Ltd, the business successfully attracted more customers and increased its income. Annual revenue rose from R37,000 to R90,000
Client Feedback
Client Comments:
“Thank you very much Sedfa with the support, one day our products will be sold from chain stores.”
