La Splendeur (Pty) Ltd

Business Location: Urban
Province Gauteng
Branch: Seda Ekurhuleni Branch
Business Start Date:
Busniess Type: Company

Business Dynamics and Challenges

Business Activities: Personal Care
Challenges/Needs: Challenges/Needs Before receiving support Rave about Sauce faced the following key challenges: • Limited brand awareness, making it hard for business to gain more customers and grow its revenue. • Difficulty accessing pop-up markets and exhibitions, which are key platforms for direct sales and networking. • Restricted market access, as the business relied heavily on informal sales channels.

Intervention Insights and Results

Intervention Details: To address these challenges, SEDA provided targeted support, which included:

Growth Marketing Strategies, enabling the business to expand and increase revenue.

Market Development, enabling the business to showcase its products effectively at pop-up markets and industry exhibitions.

Marketing material, helping the business showcase their business logo to potential clients and larger retailers and enhance their visibility and brand awareness.
Outcome Details: The intervention had a significant impact on Kabelo Sisi Nthongoa growth and market reach:

Turnover increased from R0 to R180 000, reflecting a R180 000 revenue boost.

Net profit improved from R0 to R102 0000 indicating stronger financial sustainability.

Employment grew from 1 to 2 employees, creating an extra employment opportunity within the local community.

Expenses rose from 0 to R78 000, due to increased production and marketing efforts.

Enhanced brand awareness and marketing strategies resulted in new customer acquisitions, leading to higher sales volumes and new business opportunities.

Client Feedback

Client Comments: “Here begins the moment you decide to be yourself, adorned in the colors of confidence and self-love”
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