BaNthenePtyLtd
| Business Location: | Township |
| Province | Gauteng |
| Branch: | Seda Ekurhuleni Branch |
| Business Start Date: | 2024-05-01 |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
Car Wash Services
Challenges/Needs:
• Strong competition from nearby car washes.
• Limited visibility and brand awareness in its early stages.
• Operational constraints, such as lack of customer amenities (e.g., shaded waiting areas).
• Dependency on walk-in clients without structured marketing channels.
Intervention Insights and Results
Intervention Details:
SEDFA supported BaNthene Car Wash by facilitating business development support that included:
• Business Mentorship & Modelling: Assisted the client with refining their business model to improve competitiveness and efficiency.
• Signage & Marketing Material Development: Designed and implemented professional branding and signage, enhancing visibility and attracting more clientele.
• Marketing Support: Helped in building promotional strategies, including flyers and loyalty program concepts, to increase repeat customers.
• Business Mentorship & Modelling: Assisted the client with refining their business model to improve competitiveness and efficiency.
• Signage & Marketing Material Development: Designed and implemented professional branding and signage, enhancing visibility and attracting more clientele.
• Marketing Support: Helped in building promotional strategies, including flyers and loyalty program concepts, to increase repeat customers.
Outcome Details:
The interventions by SEDFA led to substantial business growth and market expansion:
• Turnover Growth: Increased from R0 (previous assessment stage) to R249,175, showing strong business traction.
• Employment Creation: Expanded from 1 employee to 13 employees, providing valuable part time job opportunities within the community.
• Profitability: Achieved a net profit of R15,712, marking a significant milestone for sustainability.
• Market Visibility: Professional signage and marketing interventions positioned Banthene Car Wash as a recognized and trusted brand in the area.
• Customer Retention: Introduction of loyalty programs and quality service helped in cultivating a steady client base.
• Turnover Growth: Increased from R0 (previous assessment stage) to R249,175, showing strong business traction.
• Employment Creation: Expanded from 1 employee to 13 employees, providing valuable part time job opportunities within the community.
• Profitability: Achieved a net profit of R15,712, marking a significant milestone for sustainability.
• Market Visibility: Professional signage and marketing interventions positioned Banthene Car Wash as a recognized and trusted brand in the area.
• Customer Retention: Introduction of loyalty programs and quality service helped in cultivating a steady client base.
Client Feedback
Client Comments:
"The mentorship and marketing support we received from SEDFA made a real difference. With the new signage, more customers noticed us, and our car wash became busier than ever. We are grateful for the support that has helped us grow and create jobs in our community."
