Dr Phinda Aubrey Mhlongo
| Business Location: | Township |
| Province | Western Cape |
| Branch: | Cape Winelands |
| Business Start Date: | |
| Busniess Type: | Sole Proprietor |
Business Dynamics and Challenges
Business Activities:
He specialises in general practise services that are offered at an affordable rate to clients. These services are offered to both private and medical aid clients as the business accommodates both type of clients.
Challenges/Needs:
The following challenges were identified:
• Limited clientele;
• Lack of a professional image, and
• Limited turnover.
Intervention Insights and Results
Intervention Details:
The client approached Seda Cape Winelands Branch to seek assistance with the growth of the business, where he was introduced to Mphumzi Mange, one of the Business Advisors who conducted a diagnostic assessment, the Critical Planning Exercise (CPE) on the business. The aim of the CPE is to plan and prepare financial projections for twelve months or more and simulates various “what if” scenarios. The assessment assisted the business to make accurate, realistic financial predictions and develop a plan which significantly contribute to the business viability and how best to improve competitiveness and grow the business. The following recommendations were implemented:
• Signage, and
• Facilitation of coaching and continuous business advice
• Signage, and
• Facilitation of coaching and continuous business advice
Outcome Details:
The following results were achieved:
• Employment increased from 2 to 4 employees;
• Turnover increased from R 334 600 to R 384 790, an increase of 15%, and
• Profits have increased from R 92 286 to R 98 746,02 an increase of 7%.
• Employment increased from 2 to 4 employees;
• Turnover increased from R 334 600 to R 384 790, an increase of 15%, and
• Profits have increased from R 92 286 to R 98 746,02 an increase of 7%.
Client Feedback
Client Comments:
Truly grateful to Seda for the signage assistance as that contributed tremendously to my operations. Thank you.
