Rouna Guest Farm Pty Ltd
| Business Location: | Rural area - Farms |
| Province | Western Cape |
| Branch: | Cape Winelands |
| Business Start Date: | |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
Rouana Guest Farm, trading as Rouana Guest House, is a charming hospitality business
located in Stellenbosch. The business is owned by Martha Stofberg, who registered the
business in 2020. The B&B provides a comfortable and serene environment for tourists and
business travellers alike. It offers exceptional service and a memorable experience for their
guests, while ensuring a sustainable source of income for its owner.
The guest house offers a range of services, including accommodation in seven double rooms,
venue hire for functions, and a selection of locally produced wines. The target market
comprises both local and international travellers seeking a tranquil retreat in the
picturesque Stellenbosch region. Despite its success, Rouana Guest Farm faces a number of
challenges, such as a lack of formal systems, staffing issues, reliance on Booking.com for
leads, and limited brand identity and marketing efforts.
Challenges/Needs:
The business experienced the following challenges:
• Lack of market branding, and
• Lack of access to market.
Intervention Insights and Results
Intervention Details:
The following recommendations were implemented.
• Development of signage, and
• Development of branding.
• Development of signage, and
• Development of branding.
Outcome Details:
The following results were achieved:
• The Turnover increased from R 1 296 700 to R 1 471 040, an increase of 13,44%, and
• Net profit increased from R 54 485 to R 111 316, an increase of 104,31.
• The Turnover increased from R 1 296 700 to R 1 471 040, an increase of 13,44%, and
• Net profit increased from R 54 485 to R 111 316, an increase of 104,31.
Client Feedback
Client Comments:
“I am so grateful for the signage provided by Seda support. This has created so much more visibility
for cars passing the farm.”
for cars passing the farm.”
