MAT Dental
| Business Location: | Township |
| Province | North West |
| Branch: | Dr Kenneth Kaunda |
| Business Start Date: | 2018-02-15 |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
MA-T Dental Services offers specialized and full turnkey dental services and solutions. The business
has all the required machinery and equipment to offer a variety of dental services which include
quality dental x-ray machines, etc.
Challenges/Needs:
The key challenges experienced included:
❖ At programme entry, the owner faced several challenges relating to her own personal believe
and thoughts of running a small business
❖ There was no marketing activities taking place, let alone digital strategies to reach its audience
❖ The owner lacked specific business management skills. As a qualified dentist her skills and
knowledge lied in dentistry not running a business
❖ Performance was constrained by inconsistent execution
❖ No planning and strategizing for what lies ahead
Intervention Insights and Results
Intervention Details:
Coaching interventions were practical and action-oriented: clarifying priorities, improving
internal routines, strengthening basic controls and tracking, and introducing market-activation
actions aligned to the target customer segments
internal routines, strengthening basic controls and tracking, and introducing market-activation
actions aligned to the target customer segments
Outcome Details:
How SEDFA’s Intervention has benefited the client
❖ Turnover improved from approximately R169,153 to R206,718 during the programme period
(≈22.2% growth).
❖ Improved leadership confidence and accountability strengthened day-to-day control and
decision-making.
❖ Business skills development and ability to understand what is required from a business
perspective along with dentistry skills
❖ Improved operational discipline (planning routines, clearer responsibilities and basic controls)
strengthened consistency and service reliability.
❖ Stronger market readiness achieved through improved visibility actions and clearer customer
targeting.
❖ Detailed roadmap and strategy of the year ahead
❖ Turnover improved from approximately R169,153 to R206,718 during the programme period
(≈22.2% growth).
❖ Improved leadership confidence and accountability strengthened day-to-day control and
decision-making.
❖ Business skills development and ability to understand what is required from a business
perspective along with dentistry skills
❖ Improved operational discipline (planning routines, clearer responsibilities and basic controls)
strengthened consistency and service reliability.
❖ Stronger market readiness achieved through improved visibility actions and clearer customer
targeting.
❖ Detailed roadmap and strategy of the year ahead
Client Feedback
Client Comments:
“The coaching helped me to find myself as a business owner. Becoming more motivated and
driven as a dentistry in the township. I have increased the number of feet o my rooms
significantly through marketing, but most importantly my ability to plan and strategize what
needs to be achieved going forward”
driven as a dentistry in the township. I have increased the number of feet o my rooms
significantly through marketing, but most importantly my ability to plan and strategize what
needs to be achieved going forward”
