Tumelo M Design Studio

Business Location: Urban
Province Gauteng
Branch: Seda Ekurhuleni Branch
Business Start Date:
Busniess Type: Company

Business Dynamics and Challenges

Business Activities: Manufacturing of Ceramics
Challenges/Needs: Before receiving support, Brave Boys faced the following key challenges: • Restricted market access, as the business relied heavily on informal sales channels. • Low brand awareness, limiting customer reach and sales growth. • Difficulty accessing pop-up markets and exhibitions, which are key platforms for direct sales and networking

Intervention Insights and Results

Intervention Details: Brand positioning guidance, helping the business attract larger market and corporate
clients.
• Sales strategy improvement, enabling the business to showcase their services effectively at
pop-up markets and industry exhibitions.
Outcome Details: Turnover increased from R72 000 to R384 000, reflecting a R 312 000 revenue boost.
• Net profit improved from R 12 000 to R 228 000 indicating stronger financial sustainability.
• Employment grew from 01 to 04 employees, creating three new jobs within the local
community.
• Expenses rose from R 30 000 to R 60 000 due to increased production and marketing
efforts.
• Enhanced brand awareness resulted in new customer acquisitions, leading to higher sales
volumes and new business opportunities

Client Feedback

Client Comments: The support from SEDFA transformed my business. The growth in revenue has been incredible, and
I’m excited about expanding even further!"
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