Amavuna Foods
| Business Location: | Township |
| Province | KwaZulu-Natal |
| Branch: | Durban |
| Business Start Date: | 2020-12-09 |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
The core operations of Amavuna Foods include the sourcing, cutting, processing, packaging, and distribution of meat products to a diverse customer base throughout the Durban metropolitan area and the wider KwaZulu-Natal province.
Challenges/Needs:
Amavuna Foods has been in operation for a number of years; however, the business had not previously developed formal marketing material to support its branding and promotional activities. This gap was evident when the company participated in exhibitions, trade shows, and flea markets, where professionally presented marketing collateral is essential for attracting customers and communicating the value of the business effectively.
The development of comprehensive marketing material was therefore identified as a need for the business. Professional branding and promotional tools would enable Amavuna Foods to present a credible and consistent corporate image, enhance brand visibility, and clearly articulate its product offerings to potential customers.
Intervention Insights and Results
Intervention Details:
The Small Enterprise Development Finance Agency (SEDFA) provided Amavuna Foods with a range of professionally designed marketing materials to support the business’s branding and promotional activities. This support included the provision of pull-up banners, branded tablecloths, wall banners, and a branded gazebo.
These marketing assets significantly enhanced the company’s visibility and professional presentation, particularly during exhibitions, trade shows, flea markets, and other promotional events. The materials enabled Amavuna Foods to consistently communicate its brand identity, attract potential customers, and engage more effectively with the local market. Overall, the intervention contributed to strengthening the business’s marketing capacity and positioning it more competitively within its operating environment.
These marketing assets significantly enhanced the company’s visibility and professional presentation, particularly during exhibitions, trade shows, flea markets, and other promotional events. The materials enabled Amavuna Foods to consistently communicate its brand identity, attract potential customers, and engage more effectively with the local market. Overall, the intervention contributed to strengthening the business’s marketing capacity and positioning it more competitively within its operating environment.
Outcome Details:
The support provided resulted in several measurable improvements in the business’s performance and overall sustainability, including the following outcomes:
1. Improvement in Turnover: The business recorded an increase in revenue, with turnover rising from R 155 000.00 to R 1 350 475.00, representing a 88.52% growth rate.
2. Job Creation: The intervention contributed directly to employment growth within the business. One new job was created, and four existing positions were sustained, bringing the total workforce to five employees.
1. Improvement in Turnover: The business recorded an increase in revenue, with turnover rising from R 155 000.00 to R 1 350 475.00, representing a 88.52% growth rate.
2. Job Creation: The intervention contributed directly to employment growth within the business. One new job was created, and four existing positions were sustained, bringing the total workforce to five employees.
Client Feedback
Client Comments:
I am grateful to SEDFA
