Ginista Fine Drink Condiments
| Business Location: | Urban |
| Province | Western Cape |
| Branch: | City of Cape Town |
| Business Start Date: | 2023-01-10 |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
The business is located at 46 Distillery Road, Charleston Hill, Paarl
Challenges/Needs:
CHALLENGES
The following challenge was identified:
• Lack of brand exposure in the market.
Intervention Insights and Results
Intervention Details:
INTERVENTION / SOLUTION
The client approached the Seda City of Cape Town Branch for assistance and was introduced to a Business Advisor, who conducted an Export Readiness Assessment Tool (ERAT) diagnostic assessment to facilitate the process of market access for the client. ERAT is a tool that determines export readiness of the business.
The following intervention was implemented:
Facilitated attendance of The Good Life Show Cape Town 2025 that took place at the Cape Town International Convention Centre from the 30 May to the 1 June 2025.
The client approached the Seda City of Cape Town Branch for assistance and was introduced to a Business Advisor, who conducted an Export Readiness Assessment Tool (ERAT) diagnostic assessment to facilitate the process of market access for the client. ERAT is a tool that determines export readiness of the business.
The following intervention was implemented:
Facilitated attendance of The Good Life Show Cape Town 2025 that took place at the Cape Town International Convention Centre from the 30 May to the 1 June 2025.
Outcome Details:
OUTCOME/ RESULTS
The following outcomes were achieved:
• Turnover increased from R 863 302 to R 2 894 664, an increase of 235,30%, and
· ·Employees increased by 1 from 9 to 10 staff members.
The following outcomes were achieved:
• Turnover increased from R 863 302 to R 2 894 664, an increase of 235,30%, and
· ·Employees increased by 1 from 9 to 10 staff members.
Client Feedback
Client Comments:
QUOTE/ SMME’s comment
“The 2025 Good Life Show delivered excellent brand exposure for Ginista. It gave us direct access to our ideal market, strong foot traffic, and meaningful engagement with consumers who value premium, natural products. Any exposure is good exposure, and the show played an important role in strengthening our brand visibility and awareness. This was also the very first expo Ginista attended, and we thoroughly enjoyed the experience. It provided a valuable opportunity to showcase our products, tell our brand story, and connect directly with both consumers and key decision-makers within the industry. The quality of interactions and level of interest we received reaffirmed the market’s appetite for premium, natural garnish solutions. Since then, Ginista has continued to grow its footprint and is now listed nationally with Shoprite, reflecting the brand’s ongoing momentum and expanding presence in the retail market.”
“The 2025 Good Life Show delivered excellent brand exposure for Ginista. It gave us direct access to our ideal market, strong foot traffic, and meaningful engagement with consumers who value premium, natural products. Any exposure is good exposure, and the show played an important role in strengthening our brand visibility and awareness. This was also the very first expo Ginista attended, and we thoroughly enjoyed the experience. It provided a valuable opportunity to showcase our products, tell our brand story, and connect directly with both consumers and key decision-makers within the industry. The quality of interactions and level of interest we received reaffirmed the market’s appetite for premium, natural garnish solutions. Since then, Ginista has continued to grow its footprint and is now listed nationally with Shoprite, reflecting the brand’s ongoing momentum and expanding presence in the retail market.”
