Sunay CS Trading & Projects (Pty) Ltd.
| Business Location: | Urban |
| Province | Mpumalanga |
| Branch: | Nkangala |
| Business Start Date: | 2016-03-04 |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
Sunay CS Trading & Projects (Pty) Ltd, trading as Ethnic Chique Naturals, is a wholly black women-owned business based in Witbank, under the Emalahleni Local Municipality. The enterprise was established in 2016 by its current director, Ms Camille Marilyn Marks, and was registered with the Registrar of Companies in the same year.
Ethnic Chique Naturals operates as both a service- and manufacturing-based business. The enterprise provides personal care services through a hair salon and manufactures and supplies hair treatment and hair growth products. Its products target individual private clients as well as retail distribution chain stores.
The product range consists of:
• Kiddies’ range
• Adult range
• Problem-solving range
Challenges/Needs:
Limited Market Access
The sustainability and growth of the business depend largely on its ability to expand market share and increase sales revenue. However, Ethnic Chique Naturals had limited market exposure to adequately support its growth objectives.
Intervention Insights and Results
Intervention Details:
Access to Market
Sedfa, through its various access-to-market intervention programmes—specifically the Small Business Export Development Scheme for Emerging Exporters—supported the business’s participation in a Business-to-Business (B2B) session in Kenya. This intervention aimed to assist the business in expanding its market presence within the African continent.
Sedfa, through its various access-to-market intervention programmes—specifically the Small Business Export Development Scheme for Emerging Exporters—supported the business’s participation in a Business-to-Business (B2B) session in Kenya. This intervention aimed to assist the business in expanding its market presence within the African continent.
Outcome Details:
Following Sedfa’s intervention support, the business achieved the following outcomes:
• Net profit increased from –R4 400.00 (at the previous
improvement assessment stage) to R102 000.00 (at the current
improvement assessment stage).
• Employment levels increased from five (5) to seven (7)
employees between the previous and current improvement
assessment stages.
• Net profit increased from –R4 400.00 (at the previous
improvement assessment stage) to R102 000.00 (at the current
improvement assessment stage).
• Employment levels increased from five (5) to seven (7)
employees between the previous and current improvement
assessment stages.
Client Feedback
Client Comments:
Not Applicable
