Elusive Fragrances
| Business Location: | Urban |
| Province | Mpumalanga |
| Branch: | Nkomazi |
| Business Start Date: | |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
Create unique fragrances, design packaging.
Build brand identity, social media marketing, advertising.
Handle inquiries, feedback, loyalty programs.
Challenges/Needs:
1.Poor Financial Management.
2.Inability to increase the client due to insufficient promotion of the business.
3. Lack of SABS accreditation.
Intervention Insights and Results
Intervention Details:
Miss Masilela initial meeting was with Business Advisor and an assessment was conducted. She attendant Financial Management Training.
The client was also assisted with google registration to assist with marketing to ensure clients can access the exact location of the business.
The client was also assisted with google registration to assist with marketing to ensure clients can access the exact location of the business.
Outcome Details:
The SABS sent a report that shows that Elusive Fragrances perfume complies with the specifications. The product has twelve (12) months shelf-life. Therefore, Elusive Fragrances perfume is now accredited. The google registration has also assisted the business, as tourist who come through Malelane have contacted the business and support the local brand. The business has generally accessed new market.
Client Feedback
Client Comments:
Sedfa has been instrumental in the development and growth of my perfume brand, Elusive Fragrances. Through their support and guidance, I was able to better structure my business and gain a deeper understanding of what is required to build a sustainable brand in the fragrance industry.
