La-Posh Blom (Pty) Ltd
| Business Location: | Urban |
| Province | Mpumalanga |
| Branch: | Nkangala |
| Business Start Date: | 2023-11-16 |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
La-Posh Blom (Pty) Ltd is a wholly black women-owned business enterprise founded and registered by Ms. Portia Tshisaphungo, a female youth business-oriented individual based in Witbank, under the local municipality of Emalahleni. The business is a both a florists and spa business selling a variety of roses and flowers, including exclusive gifts. The business, since its inception, it has continuously and successfully provided premium flowers & personalized gifts to its local target market, enjoying steady growth and strong customer loyalty.
La-Posh Blom recently expanded its market share to incorporate two major business clients based in Witbank, including Eastvaal Motor Dealership based in Witbank.
Challenges/Needs:
Limited market access to support the business growth objectives.
The business was faced with low customer awareness, poor lead generation, difficulty in reaching target audience and missed sales leading to reduced profitability, slow grow and scalability issues for the business
Intervention Insights and Results
Intervention Details:
Access to Market.
Sedfa, through its various access to market intervention support programmes, the business was assisted with Marketing & Promotional materials, including signage to help improve its market visibility, presence and therefore increase the business market share to support the business growth objectives.
Sedfa, through its various access to market intervention support programmes, the business was assisted with Marketing & Promotional materials, including signage to help improve its market visibility, presence and therefore increase the business market share to support the business growth objectives.
Outcome Details:
Following Sedfa’s intervention support, the business was able to:
Increase its annual sales revenue from R247 500.00 (as at the Assessment stage) to R657 048.00 (as at the Improvement Assessment stage).
Increase number of its employees from 01 (as at the Assessment date) to 04 (as at the Improvement Assessment date).
Increase its annual sales revenue from R247 500.00 (as at the Assessment stage) to R657 048.00 (as at the Improvement Assessment stage).
Increase number of its employees from 01 (as at the Assessment date) to 04 (as at the Improvement Assessment date).
Client Feedback
Client Comments:
None
