Incognito Spa and Events Pty Ltd
| Business Location: | Urban |
| Province | Gauteng |
| Branch: | Seda Tshwane Branch |
| Business Start Date: | 2015-08-17 |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
Incognito Spa and events apart has the ability to cater for a group of clients at a time by selling themed packages/ combos. Their unique selling preposition lies in the pricing of their packages based on economies of scale. They offer a variety of events that includes but not limited to: Individual clients, Group bookings, Birthday celebrations, Kids pamper parties, Anniversaries, Bridal Showers, corporate wellness events farewell celebrations etc. With these kinds of packages, they attract a wide range of clients. The spa is located in the central business district of Pretoria North which is easily accessible by any mode of transport and easily accessible from major roots.
Challenges/Needs:
Identified challenges of the business:
• Limited operational space leading to lost business.
• Lack of access to funding for better technology and expansion of scope.
• Poor visibility due to the position of the facility.
• Poor brand positioning and identity.
• Limited formal market linkages.
Intervention Insights and Results
Intervention Details:
Achievements in 2025: Tshwane Economic Development Agency (TEDA) runner-up, Tshwane Women In Business Awards (TWIBA 2025), Tshwane Tourism Awards finalist for the Spa and wellness provider of the year and FNB Fetola Market Masters Programme beneficiary.
Interventions: Incognito Spa was previously assisted with an E-marketing project, which comprised of a website and promotional materials, then later a financial management system was bought, installed and training was given linked to the business booking system. A branding/ signage project was initiated to assist with visibility and brand building for those clients that are passersby and that has improved the number of enquiries and leads. The business has improved its scope of offerings by introducing events driven service, jacuzzi and catering service to make it a one stop shop of wellness infused with entertainment. The client is currently in the market of sourcing a bigger building that can accommodate her current demand.
Interventions: Incognito Spa was previously assisted with an E-marketing project, which comprised of a website and promotional materials, then later a financial management system was bought, installed and training was given linked to the business booking system. A branding/ signage project was initiated to assist with visibility and brand building for those clients that are passersby and that has improved the number of enquiries and leads. The business has improved its scope of offerings by introducing events driven service, jacuzzi and catering service to make it a one stop shop of wellness infused with entertainment. The client is currently in the market of sourcing a bigger building that can accommodate her current demand.
Outcome Details:
• How has Sedfa’s Intervention assisted the client:
Turnover increased from R 937 670,51 to R 1 210 552.00
Net profit increased from R 359 441,02 to R 413 778.00
2 new jobs were created
Turnover increased from R 937 670,51 to R 1 210 552.00
Net profit increased from R 359 441,02 to R 413 778.00
2 new jobs were created
Client Feedback
Client Comments:
I'll always be grateful for the support
