Ngezandlasiyakha Creative and Projects
| Business Location: | Rural |
| Province | KwaZulu-Natal |
| Branch: | Ugu |
| Business Start Date: | 2022-05-03 |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
Bead work
Challenges/Needs:
Through an assessment that was was conducted by Sedfa it was evident that one of the challenges that affect competitiveness of this business and preventing it from performing to it full potential include, but not limited to:
Lack of strategic marketing communication
Low online presence and accessibility
Lack of visibility
Inadequate brand recognition
Intervention Insights and Results
Intervention Details:
Sedfa asisted the client with e-marketing, as well as physical marketing and promotional material.
Outcome Details:
Through the intervention provided, the following results was achieved.
The intervention assisted the business to increase online precences, making the products to be more accessible and visible through website development and promotional material which had a profound impact in terms of positioning and distinguishing the brand in the market from competitors.
The turnover increase from R 48 000 to R 57 900 which demonstrated a spike of 17% growth in turnover.
Employees increased from 1 to 3 (created 3 job opportunities),
Furthermore, the client obtain supply contracts with Wild Curio shop, KwaXolo Caves and Deon Zuider Clothing.
The intervention assisted the business to increase online precences, making the products to be more accessible and visible through website development and promotional material which had a profound impact in terms of positioning and distinguishing the brand in the market from competitors.
The turnover increase from R 48 000 to R 57 900 which demonstrated a spike of 17% growth in turnover.
Employees increased from 1 to 3 (created 3 job opportunities),
Furthermore, the client obtain supply contracts with Wild Curio shop, KwaXolo Caves and Deon Zuider Clothing.
Client Feedback
Client Comments:
“I would like to thank Sedfa for continued and unwavering support to Smme’s”.
