Philis Bakery
| Business Location: | Urban |
| Province | KwaZulu-Natal |
| Branch: | Ugu |
| Business Start Date: | |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
Bakery
Challenges/Needs:
Negative perception and behaviour of the consumers toward the brand and was contrued as inferior quality due to low quality packaging material.
Low profitability and liquidity.
Intervention Insights and Results
Intervention Details:
Packaging material
Outcome Details:
The intervention increased product brand recognition and enhanced the image of the brand which positively contributed to as it changed consumer percepation and behaviour towards the product.
Sales climed from R 180 000 to R 210 300 (14% growth)
The business expanded distribution beyond immediate location and obtained contracts from department of correctional services and other retails shops.
Through the intervention provided the business managed to sustain 3 jobs.
Sales climed from R 180 000 to R 210 300 (14% growth)
The business expanded distribution beyond immediate location and obtained contracts from department of correctional services and other retails shops.
Through the intervention provided the business managed to sustain 3 jobs.
Client Feedback
Client Comments:
“I would like to take a moment to express my heartfelt gratitude for all the business advisory services and financial support”
