House of Mareka
| Business Location: | Township |
| Province | Free State |
| Branch: | Mangaung Branch |
| Business Start Date: | 2024-06-05 |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
Their services include:
• Tailored Suits
• Traditional African Wear
• Evening
• Casual and Everyday Fashion
• Bridal Wear
Challenges/Needs:
House of Mareka received support through Sedfa programmes to enhance its brand visibility, expand business networks, and access funding through the Asset Assist Programme (AAP). This assistance enabled the business to reach more clients and increase credibility within the fashion industry. However, further support is still required, particularly in developing professional packaging to strengthen brand positioning, as well as training in financial management to improve cost control and long-term sustainability.
Intervention Insights and Results
Intervention Details:
Intervention / Solution
Business Model Canvas were conducted, and Sedfa assisted with the following:
• Promotional material for access to local markets
• Training in business management skills
• Access to funding – AASP
• Lemo fest fashion show 2024 to showcase their products
• Ongoing mentorship for guidance to growth and sustainability
Business Model Canvas were conducted, and Sedfa assisted with the following:
• Promotional material for access to local markets
• Training in business management skills
• Access to funding – AASP
• Lemo fest fashion show 2024 to showcase their products
• Ongoing mentorship for guidance to growth and sustainability
Outcome Details:
Outcome/ Results
Through Sedfa’s support, House of Mareka successfully showcased at Lemo Fest 2024, significantly boosting its brand visibility. Marketing materials were developed to enhance promotional efforts, and the client received valuable guidance in both business operations and financial management. The brand further elevated its profile by participating in Bloem show 2025, cementing its credibility within the fashion industry. In addition, the business received equipment and machinery valued at R171,270 through the Asset Assist Support Programme, contributing to improved productivity. As a result, turnover increased by 3%, and eight jobs were sustained.
Through Sedfa’s support, House of Mareka successfully showcased at Lemo Fest 2024, significantly boosting its brand visibility. Marketing materials were developed to enhance promotional efforts, and the client received valuable guidance in both business operations and financial management. The brand further elevated its profile by participating in Bloem show 2025, cementing its credibility within the fashion industry. In addition, the business received equipment and machinery valued at R171,270 through the Asset Assist Support Programme, contributing to improved productivity. As a result, turnover increased by 3%, and eight jobs were sustained.
Client Feedback
Client Comments:
“Sedfa’s support has been a turning point for House of Mareka”
