The dile event planning and management
| Business Location: | Rural |
| Province | Free State |
| Branch: | Mangaung Branch |
| Business Start Date: | |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
EVENT MANAGEMENT
Challenges/Needs:
Key challenges hindering these objectives include limited capital to purchase essential equipment (notably chairs), which restricts rental capacity and event scale; high staff turnover, leading to loss of institutional knowledge; and inadequate formal marketing infrastructure, relying heavily on informal family support. Additionally, the business faces intense competition from established players like Mahube Tumelo and Décor Table Bloemfontein, as well as the growing trend of DIY events that threaten demand. Without investment in assets and systems, The Dile risks capping its growth despite strong market positioning and unique floral expertise.
Intervention Insights and Results
Intervention Details:
SEDFA supported The Dile through the Asset Assist programme by providing critical infrastructure funding of R248 752 enabling the acquisition of 200 deco chairs. This intervention has significantly enhanced The Diles ability to deliver a high end service to its clients and also be able to hire out the chairs to make money. The Dile has also been supported with promotional and marketing material.
Outcome Details:
Thanks to the comprehensive support from SEDA Mangaung, The Dile has increased its revenue from R 58 045 to R 187 500.
Client Feedback
Client Comments:
The support received from SEDFA has unlocked significant growth and revenue-generating opportunities for my company, and this investment will play a vital role in creating much-needed jobs in the Mangaung community.
