Kratos Business Enterprise
| Business Location: | Rural |
| Province | Limpopo |
| Branch: | Capricorn |
| Business Start Date: | 2017-04-12 |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
specializing
in the production of scones, biscuits, and cakes, as well as providing catering services for various
occasions.
Challenges/Needs:
During engagement with the owner, the following challenges were identified:
- Limited market growth
- Lack of shelf space
- Unattractive packaging
Intervention Insights and Results
Intervention Details:
Support provided included:
o Business signage
o Marketing materials (sticker labels with barcodes, flyers, and a gazebo)
o Market linkage opportunities
o Business signage
o Marketing materials (sticker labels with barcodes, flyers, and a gazebo)
o Market linkage opportunities
Outcome Details:
The interventions had a significant impact on the business, as reflected in the following results:
- Increased clientele and penetration into new markets, securing shelf space at NJ Fresh
Produce and Goseame Fresh Produce.
- Catering frequency grew to an average of 2 events per month.
- Revenue increased by 32%, from R327,060 to R434,448.
- The company retained 4 jobs and created 2 new permanent positions, reflecting 50%
employment growth.
- Increased clientele and penetration into new markets, securing shelf space at NJ Fresh
Produce and Goseame Fresh Produce.
- Catering frequency grew to an average of 2 events per month.
- Revenue increased by 32%, from R327,060 to R434,448.
- The company retained 4 jobs and created 2 new permanent positions, reflecting 50%
employment growth.
Client Feedback
Client Comments:
SEDFA’s continues support is really assisting me big time, the really appreciate it.
