Dezzmuso Entertainment Pty Ltd

Business Location: Township
Province Mpumalanga
Branch: Nkangala
Business Start Date: 2013-04-23
Busniess Type: Company

Business Dynamics and Challenges

Business Activities: Sound technician (including music hire and DJs) and events organizer
Challenges/Needs: Challenges / Needs Identified • Lack of capital to purchase technologically advanced musical equipment. • Limited market penetration, particularly within the mining and power station sectors.

Intervention Insights and Results

Intervention Details:
Interventions / Solutions
In 2024, Mr. Jiyane approached Sedfa Nkangala for small business development support. He was referred to Business Advisor, Mr. Mathabatha, who provided tailored guidance to support the company’s growth and sustainability.
Key interventions included:
• Master Pitching Training to strengthen fundraising skills.
• Coaching through Empretec to build entrepreneurial capacity.
• Access to Finance: Successfully secured R250,000 funding through Sedfa and Exxaro Pitch for Funding.
These interventions equipped the business with the tools, knowledge, and resources to scale and remain competitive.
Outcome Details:
Outcomes / Results
Following Sedfa’s intervention, Ayadezz Initiatives Concepts achieved significant milestones:
• Improved brand awareness, access to markets, and strengthened networks.
• Increased annual turnover from R156,800 to R171,710.
• Business spending (expenses) increased from R146,504 to R154,700, demonstrating growth activity.
• Employee numbers increased from 1 to 3.

Client Feedback

Client Comments: SMME Testimonial
“I would like to thank Sedfa for assisting my business with access to finance through the Sedfa and Exxaro Pitch for Funding (R250,000). Through this intervention, we were able to acquire technologically advanced musical equipment, which has improved our bookings and helped us attract new customers.”
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