The Fire Room CC t/a A Love Supreme
| Business Location: | Urban |
| Province | Western Cape |
| Branch: | City of Cape Town |
| Business Start Date: | 2014-01-05 |
| Busniess Type: | cc |
Business Dynamics and Challenges
Business Activities:
The business has grown steadily from humble beginnings to a stable and profitable one. Their target markets are households, students, interior decorators, many retailers in the home décor sector and tourists. They have built a loyal retail customer base who also has the option to shop online and from many retail stores
they supply. The business exports primarily to Europe, USA and Japan. A Love Supreme pride themselves on high quality products, a wide selection of products, exclusive design styles and exceptional customer service, that keep their customers coming back for more.
Challenges/Needs:
The following challenge was identified:
o Limited access to market.
Intervention Insights and Results
Intervention Details:
The client was introduced to Sedfa CBD Branch for assistance in growing the business. She was introduced to one of the Business Advisors, who conducted a diagnostic assessment, Export Readiness Assessment Tool (ERAT). The ERAT determines the business readiness to venture and trade into the export market.The following recommendation was implemented:
o Facilitated attendance at the SARCDA Trade Exhibition.
o Facilitated attendance at the SARCDA Trade Exhibition.
Outcome Details:
Turnover increased from R 9 716 774 to R 10 751 192, an increase of 10.65%, and o Employment increased by 6 from 12 to 18 staff members.
Client Feedback
Client Comments:
Exhibiting at SARCDA was a fantastic experience that allowed us to connect with clients in person and strengthen our relationships. It gave us the perfect platform to showcase our latest product range. The funding from Sedfa was incredibly valuable in assisting us to acquire new customers and market our business.
