Maseza General Dealer
| Business Location: | Rural area - Villages |
| Province | Free State |
| Branch: | Thabo Mofutsanyana |
| Business Start Date: | 2019-07-21 |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
The business was established to serve the local community with convenient access to everyday grocery items and household essentials
Challenges/Needs:
As the business grew, Mr. Machobane struggled with proper inventory control and financial management. Stock shortages, occasional over-purchasing, and limited record-keeping practices made it difficult to maximize profits and ensure consistent supply for customers. Without structured systems, the business risked losing competitiveness and sustainability
Intervention Insights and Results
Intervention Details:
In October 2024, Maseza General Dealer was invited to participate in training on inventory and financial management, under the Wholesale and Retail Seta programme administered by Sedfa. The training equipped Mr. Machobane with practical knowledge on stock control, pricing strategies, record-keeping, and managing cash flow effectively.
Following the training, in April 2025, the business received funding in the form of stock worth R6,000. This intervention not only boosted operational capacity but also provided immediate relief to cash flow constraints, enabling Maseza General Dealer to broaden its product offering and meet growing customer demand
Following the training, in April 2025, the business received funding in the form of stock worth R6,000. This intervention not only boosted operational capacity but also provided immediate relief to cash flow constraints, enabling Maseza General Dealer to broaden its product offering and meet growing customer demand
Outcome Details:
The intervention yielded positive results for the business:
Inventory efficiency improved by more than 100%, reducing both shortages and wastage.
Sales increased by 72%, as customers enjoyed a wider product range and consistent availability of goods.
Profit margins improved by nearly 85%, thanks to better financial management practices and the ability to negotiate smarter purchasing deals.
Customer satisfaction grew significantly, strengthening the shop’s reputation within the Matwabeng community
Inventory efficiency improved by more than 100%, reducing both shortages and wastage.
Sales increased by 72%, as customers enjoyed a wider product range and consistent availability of goods.
Profit margins improved by nearly 85%, thanks to better financial management practices and the ability to negotiate smarter purchasing deals.
Customer satisfaction grew significantly, strengthening the shop’s reputation within the Matwabeng community
Client Feedback
Client Comments:
“The training and support I received through Sedfa and the Wholesale and Retail Seta have transformed how I run my business. I now understand how to manage my stock and finances better, and the funding gave me the boost I needed to grow. Today, my customers are happier, and I feel more confident about the future of Maseza General Dealer.”
