B & B Forever Comfy
| Business Location: | Urban |
| Province | Free State |
| Branch: | Fezile Dabi |
| Business Start Date: | |
| Busniess Type: | cc |
Business Dynamics and Challenges
Business Activities:
The establishment offers a range of hospitality services, including lodging, catering, and venue facilities, which are frequently used for events such as birthday parties, baby showers, and anniversaries.
Challenges/Needs:
Promotional Material
Signage boards
An interactive website
Intervention Insights and Results
Intervention Details:
The business faced key challenges related to limited promotional materials, the absence of a signage board, and a non-interactive website. The owner believed that the B&B lacked visibility, making it difficult for guests to find and book accommodation online. Seeking support, she consulted a Business Advisor, and the business was subsequently provided with updated promotional materials, proper signage, and an improved website. Since Sedfa’s intervention, the owner has been managing daily operations effectively, and the B&B now presents a polished and professional image.
Outcome Details:
The business successfully attracted more guests, leading to a noticeable increase in sales. This growth enabled the owner to expand the facility by adding extra accommodation rooms. As a result, annual turnover increased from R500,000 to R650,000. Additionally, 1 existing job was sustained, and 2 new employment opportunities were created.
Client Feedback
Client Comments:
“I never thought I will receive such assistance.”
