Smela Honey (Pty) Ltd
| Business Location: | Rural area - Farms |
| Province | Mpumalanga |
| Branch: | Nkangala |
| Business Start Date: | 2022-08-14 |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
Smela Honey (Pty) Ltd is a wholly black owned business enterprise based in Weltevreden Farm, located just outside of Witbank, under the local municipality of Emalahleni. The business is led by Mr. Mandla Kevin Simelane who is a registered and a qualified apiarist with the Department of Agriculture, Forestry & Fisheries.
The company is also registered with the Department of Agriculture, Land Reform & Rural Development under the Agricultural Pests Acts & Control Measures.
The business core service offerings include:
• Pollination,
• Bees & Wasps Removal,
• Hive Relocation,
• Honey Production, and
• Bee Keeping Equipment Supply,
The business, Smela Honey (Pty) Ltd also has business interests in tendering and supply space.
Challenges/Needs:
The day the client was introduced to Sedfa.
Client was first on-boarded as Sedfa client on November 20, 2023, following the client’s visit to the branch (Sedfa-Nkangala) for small business development support, including business skills training and assistance with packaging materials. Business Assessment was then conducted on the business using Small Business Assessment Tool (SBAT) and the following challenges were identified:
1. Limited Market Access.
The business lacked market traction strategy and plan in terms of customer acquisition and revenue generation, demonstrating ability to attract traffic and convert potential clients into paying customers.
Intervention Insights and Results
Intervention Details:
INTERVENTION / SOLUTION.
1. Market Linkage.
✓ Sedfa, through its various intervention support, assisted the
business to successfully source purchase order to the value of
R52,987.00 for supply and delivery of 1300 quantities of 45ml
Raw Honey for the Glencore employees during its Bee Day
Celebration event.
1. Market Linkage.
✓ Sedfa, through its various intervention support, assisted the
business to successfully source purchase order to the value of
R52,987.00 for supply and delivery of 1300 quantities of 45ml
Raw Honey for the Glencore employees during its Bee Day
Celebration event.
Outcome Details:
OUTCOME/ RESULTS
1. How has Sedfa’s Intervention benefited the client?
Following Sedfa’s intervention support, the business was able to:
✓. Increased its annual turnover from R64 485,00 (as at the
Assessment date) to R178 740,00 (as at the Improvement
Assessment date).
✓. Increase number of its employees from 01 (as at the
Assessment date) to 02 (as at the Improvement Assessment
date).
1. How has Sedfa’s Intervention benefited the client?
Following Sedfa’s intervention support, the business was able to:
✓. Increased its annual turnover from R64 485,00 (as at the
Assessment date) to R178 740,00 (as at the Improvement
Assessment date).
✓. Increase number of its employees from 01 (as at the
Assessment date) to 02 (as at the Improvement Assessment
date).
Client Feedback
Client Comments:
N/A
