Emanzi Restaurant

Business Location:	Township
Province	KwaZulu-Natal
Branch:	Durban
Business Start Date:
Busniess Type:	Not Registered

Business Dynamics and Challenges

Business Activities: Emanzi Restaurant provides a unique dual experience, combining exceptional dining with practical services. Our offering includes: • A Full-Service Car Wash: A comprehensive hand wash and detailing service. • Premium Tshisanyama Cuisine: Featuring a selection of high-quality meats, such as: o Beef Steaks: Tender cuts, perfectly grilled. o Boerewors: Traditional South African farm sausage. o Chicken: succulent portions, flame-grilled to perfection. o Livers: A flavourful and classic delicacy. o Oxtail: Rich and slow cooked for maximum flavour

Challenges/Needs: Emanzi is faced with the following challenges: • Visibility: The business lacks promotional marketing material which makes them invisible to the local community thus making them less competitive. • Load Shedding: This is arguably the single biggest challenge. Power outages halt cooking (electric stoves, warming trays, fridges), disrupts lighting, music, and payment systems (card machines), and can shut down the car wash's water pumps and vacuum cleaners. This leads to lost sales, spoiled stock, and a poor customer experience. • Water Supply Issues: Intermittent water cuts, common in many municipalities, directly cripple the car wash operation and basic restaurant sanitation. • Rising Input Costs: The prices of key inputs especially meat, maize meal (pap), fuel (for generators), electricity, and water are highly volatile and consistently rising, squeezing profit margins. • Cash Flow Management: The business is often highly cash-based, which can lead to challenges in managing day to day expenses, purchasing stock in bulk. • Access to Formal Financing: As a business that may be semi-formal or lack extensive credit history, securing loans from traditional banks for expansion, upgrading equipment, or weathering slow periods can be very difficult. • Economic Pressure on Customers: High unemployment and inflation mean their primary customer base has less disposable income. Customers may cut back on non-essentials like eating out or washing their cars frequently.

Intervention Insights and Results

Intervention Details: The client approached Sedfa for assistance with promotional marketing material to keep a professional image and to be competitive. This will assist the client to create visibility and awareness to promote and improve their business’ financial performance. The objective of this project is to assist the client to achieve business competitiveness and viability by accessing broader local markets.
The implementation of the intervention enhanced Emanzi’s operational resilience, elevated its market profile, and successfully attracted a broad clientele, thereby cementing its status as the establishment of choice.

Outcome Details: The intervention has delivered significant measurable results for Emanzi, strengthening both its financial performance and social impact in the community:
• Turnover Growth: Revenue grew from R360 000.00 to R480,000.00, reflecting a remarkable increase of R120,000.00 (25%). This improvement is directly attributable to a significant increase in customers.
• Job Creation: The business was able to create 6 new jobs while sustaining 3 which is testament to the impact of Sedfa’s Intervention.

Client Feedback

Client Comments: “Sedfa’s Intervention really had a significant impact on our business because it made us visible and easily accessible. The support helped us improve operations, and secure jobs. We are grateful and confident about Emanzi’s future.” - Mr Ntando Sithole