Zingela Guest House
| Business Location: | Township |
| Province | KwaZulu-Natal |
| Branch: | Amajuba |
| Business Start Date: | |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
Accommodation, the business runs a guesthouse and has 7 rooms currently.
Challenges/Needs:
Despite their growing popularity among local guests, the team faced a common yet critical challenge: limited visibility beyond the township. While their service and facilities were exceptional, brand awareness remained a barrier to broader growth. Recognizing the need to scale, Mr. Khoza sought support from the Small Enterprise Development and Finance Agency (Sedfa) to refine their growth strategy
Intervention Insights and Results
Intervention Details:
Sedfa used a tool called the Small Business Assessment Tool to identify appropriate interventions that will assist Zingela Gueshouse in reaching the desired levels of growth. After completing these assessments, Sedfa decided to assist with developing an eye-catching signage to increase visibility, attract new customers, assist the business owner to increase brand awareness and increase revenues while retaining their existing customers as well.
Outcome Details:
As a result of Sedfa's intervention, the company achieved the following improvements:
• Turnover increased from R13 077 to R13 200
• The company increased employment from Three (03) to Five (05) people, 4 permanent and only one on a contract.
• The business has been able to attract not only local clients but Government Departments as well, i.e. The Department of Cooperative Governance and Traditional Affairs).
• Turnover increased from R13 077 to R13 200
• The company increased employment from Three (03) to Five (05) people, 4 permanent and only one on a contract.
• The business has been able to attract not only local clients but Government Departments as well, i.e. The Department of Cooperative Governance and Traditional Affairs).
Client Feedback
Client Comments:
“The signage has made it easier for our clients to see where we are located, I’m thankful to Sedfa”
