Argan Green
| Business Location: | Urban |
| Province | Western Cape |
| Branch: | City of Cape Town |
| Business Start Date: | |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
Argan Green manufactures and retails Argan oil based beauty product through their outlets in Brackenfell and Kuils River in Cape Town
Challenges/Needs:
The following challenge was identified:
o Lack of professionally designed and developed packaging to create
awareness on a larger scale and attract the appropriate clients.
Intervention Insights and Results
Intervention Details:
The client approached Sedfa City of Cape Town Branch for assistance in his
business. She was introduced to one of the Business Advisors who conducted a
Critical Planning Exercise Assessment on the business. The aim of the diagnostic
assessment is to determine the gaps in the business then assist the client in closing
those gaps by implementing various interventions.
The following intervention was implemented:
o The design and development of packaging.
business. She was introduced to one of the Business Advisors who conducted a
Critical Planning Exercise Assessment on the business. The aim of the diagnostic
assessment is to determine the gaps in the business then assist the client in closing
those gaps by implementing various interventions.
The following intervention was implemented:
o The design and development of packaging.
Outcome Details:
The following result was achieved:
o Revenue increased from R 1 938 008 to R 4 211 192, an increase of 117.29%.
o Revenue increased from R 1 938 008 to R 4 211 192, an increase of 117.29%.
Client Feedback
Client Comments:
"Since 2013, Sedfa has walked a meaningful journey with my business. Their guidance,
support, and encouragement have played a big role in helping me grow and keep moving forward I'm truly grateful for their commitment and the way they stood by me all these years. Thank you Sedfa, for being a constant contributor in my business journey"
support, and encouragement have played a big role in helping me grow and keep moving forward I'm truly grateful for their commitment and the way they stood by me all these years. Thank you Sedfa, for being a constant contributor in my business journey"
