Far South Media
| Business Location: | Urban |
| Province | KwaZulu-Natal |
| Branch: | Durban |
| Business Start Date: | |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
Far South Media is a professional photography and videography company dedicated to bringing stories to life through high-quality video production, photography, and creative media solutions
Challenges/Needs:
Far South Media identified several operational challenges that have limited its growth and service capacity. These challenges include:
1. Limited Operational Capacity Due to Insufficient Equipment- As a growing media production company, Far South Media faced significant constraints in its ability to deliver multiple projects simultaneously. The lack of essential photography, videography, and drone equipment limited the company’s ability to scale operations and meet increasing client demand.
2. High Equipment Rental Costs- To meet client expectations and maintain production quality, the company often had to hire professional-grade equipment. However, the recurring cost of renting cameras, lenses, lighting gear, and drones placed a financial strain on the business, reducing overall profitability and limiting investment in permanent assets.
3. Inability to Fully Service Client Demand- Due to equipment shortages, the business was not always able to take on certain projects, particularly when multiple jobs overlapped. This directly impacted on the company’s ability to grow its client base, fulfil larger contracts, and take advantage of new business opportunities.
These challenges highlighted the urgent need for funding support to acquire critical equipment and improve long-term sustainability.
Intervention Insights and Results
Intervention Details:
The client was encouraged to apply for the Asset Assist Programme, through which the application was successfully approved. A total amount of R244 855.00 was awarded to the client to support asset acquisition and operational improvement.
Outcome Details:
The funding received through the Asset Assist Programme had an impact on Far South Media’s operations and growth trajectory. The investment enabled the company to acquire high-quality videography and photography equipment, directly addressing key operational challenges and unlocking new opportunities for expansion. As a result, the business experienced the following measurable outcomes:
1. Reduced Equipment Rental Costs and Improved Profit Margins- The acquisition of professional-grade equipment reduced the company’s reliance on costly rental services.
2. Revenue Growth of 49%- With improved capacity and the ability to take on more projects simultaneously, Far South Media experienced a notable increase in revenue.
3. Job Creation and Team Expansion- The increase in workload and operational demands enabled the business to expand its team. Far South Media successfully employed two additional staff members.
4. Onboarding as an Approved Supplier to Telkom- Far South Media was successfully approved and onboarded as a supplier to Telkom, one of South Africa’s leading telecommunications providers. This milestone reflects the company’s strengthened reputation and ability to meet the standards of high-profile corporate clients.
The support from the Asset Assist Programme has not only empowered Far South Media to overcome previous limitations but has also laid a strong foundation for sustainable growth, increased employment, and national reach.
1. Reduced Equipment Rental Costs and Improved Profit Margins- The acquisition of professional-grade equipment reduced the company’s reliance on costly rental services.
2. Revenue Growth of 49%- With improved capacity and the ability to take on more projects simultaneously, Far South Media experienced a notable increase in revenue.
3. Job Creation and Team Expansion- The increase in workload and operational demands enabled the business to expand its team. Far South Media successfully employed two additional staff members.
4. Onboarding as an Approved Supplier to Telkom- Far South Media was successfully approved and onboarded as a supplier to Telkom, one of South Africa’s leading telecommunications providers. This milestone reflects the company’s strengthened reputation and ability to meet the standards of high-profile corporate clients.
The support from the Asset Assist Programme has not only empowered Far South Media to overcome previous limitations but has also laid a strong foundation for sustainable growth, increased employment, and national reach.
Client Feedback
Client Comments:
Thank you so much to Sedfa, the equipment will go a long way in assisting us.
