MaJJ Versity
| Business Location: | Urban |
| Province | Gauteng |
| Branch: | Seda Ekurhuleni Branch |
| Business Start Date: | |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
Service
Challenges/Needs:
Before receiving support Majjversity faced the following key challenges:
Limited brand awareness, making it hard for business to gain more customers and grow its
revenue.
Difficulty accessing pop-up markets and exhibitions, which are key platforms for direct
sales and networking.
Marketplace Expansion: Selling through online platforms (Amazon, Takealot) to boost reach
Intervention Insights and Results
Intervention Details:
To address these challenges, SEDFA provided targeted support, which included:
Growth Marketing Strategies, enabling the business to expand and increase revenue.
Market Development, enabling the business to showcase its products effectively at pop-up
markets and industry exhibitions.
Branding, helping the business showcase their business logo to potential clients and larger
retailers and enhance their visibility and brand awareness.
Growth Marketing Strategies, enabling the business to expand and increase revenue.
Market Development, enabling the business to showcase its products effectively at pop-up
markets and industry exhibitions.
Branding, helping the business showcase their business logo to potential clients and larger
retailers and enhance their visibility and brand awareness.
Outcome Details:
The intervention had a significant impact on Martin Kekana growth and market reach:
Turnover increased from R1 320 000 to R1 560 000, reflecting a R240 000 revenue boost.
Net profit improved from R271 500 to R310 000 indicating stronger financial sustainability.
Employment grew from 1 to 3 employees, creating an extra employment opportunity
within the local community.
Expenses rose from R328 500 to R400 000, due to increased production and marketing
efforts.
Enhanced brand awareness and marketing strategies resulted in new customer
acquisitions, leading to higher sales volumes and new business opportunities.
Turnover increased from R1 320 000 to R1 560 000, reflecting a R240 000 revenue boost.
Net profit improved from R271 500 to R310 000 indicating stronger financial sustainability.
Employment grew from 1 to 3 employees, creating an extra employment opportunity
within the local community.
Expenses rose from R328 500 to R400 000, due to increased production and marketing
efforts.
Enhanced brand awareness and marketing strategies resulted in new customer
acquisitions, leading to higher sales volumes and new business opportunities.
Client Feedback
Client Comments:
Thanks to SEDFA for assisting with the visibility of the business it assisted to reach potential
customers
customers
