Ice Age
| Business Location: | Rural |
| Province | Mpumalanga |
| Branch: | Nkangala |
| Business Start Date: | |
| Busniess Type: | Sole Proprietor |
Business Dynamics and Challenges
Business Activities:
Selling ice cubes and related products such as purified still water, ice cream, fizzy drinks, cakes and juice.
Challenges/Needs:
The following challenges were identified during the assessment:
• Limited access to local markets and lack of promotional marketing materials.
• Insufficient business management skills.
• Inadequate operational equipment.
• Lack of funding to acquire essential equipment such as advanced ice cream and ice cube machines, and refrigeration units.
Intervention Insights and Results
Intervention Details:
The following interventions were provided:
• Basic business skills training to improve foundational business knowledge and management practices.
• Access to local markets through participation in a Pop-Up Market exhibition in Delmas.
• Basic business skills training to improve foundational business knowledge and management practices.
• Access to local markets through participation in a Pop-Up Market exhibition in Delmas.
Outcome Details:
Participation in the Pop-Up Market led to several positive outcomes for Ice Age Holdings:
• Turnover Growth: The company’s turnover increased from R96,000.00 to R98,400.00 as per the improvement assessment conducted in August 2025. This reflects a 2.5% increase (R2,400.00).
• Profitability: Net profit grew from R8,060.00 to R11,510.00, indicating a profit increase of R3,450.00.
• Employment Creation: The business expanded its staff from 1 to 2 employees, contributing to job creation in the local community.
• Turnover Growth: The company’s turnover increased from R96,000.00 to R98,400.00 as per the improvement assessment conducted in August 2025. This reflects a 2.5% increase (R2,400.00).
• Profitability: Net profit grew from R8,060.00 to R11,510.00, indicating a profit increase of R3,450.00.
• Employment Creation: The business expanded its staff from 1 to 2 employees, contributing to job creation in the local community.
Client Feedback
Client Comments:
“The pop-up market exposed our company to more customers and improved recognition for our products.”
