Natural African Queen (PTY) LTD
| Business Location: | Township |
| Province | Western Cape |
| Branch: | George - Eden |
| Business Start Date: | 2020-06-01 |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
Mrs. Gysman visited the Sedfa Eden Branch to seek assistance with growing the business.
She was introduced to a Business Advisor who conducted a thorough diagnostic
assessment, Small Business Assessment Tool (SBAT), and Critical Planning Exercise (CPE)
on the business. The CPE aims to plan and prepare financial projections for twelve months
making accurate, realistic financial predictions and developing a plan that significantly
contributed to the business.
The following interventions were implemented:
• Facilitated access to equipment through the Garden Route District
Municipality (GRDM).
• Facilitated attendance at a Pop-Up Market in Oudtshoorn;
• Facilitated attendance at Klein Karoo Nasional Kunstefees (KKNK);
• Facilitated attendance at a ten (10) month Coaching and Mentorship;
• Facilitation of Asset Assist Application, and
• Development of Marketing Material.
Challenges/Needs:
The business experienced the following challenges:
• Lack of Coaching and Mentorship;
• Lack of access to finance for equipment;
• Lack of packaging;
• Lack of marketing material;
• Lack of market access, and
• Lack of product testing.
Intervention Insights and Results
Intervention Details:
Mrs. Gysman visited the Sedfa Eden Branch to seek assistance with growing the business.
She was introduced to a Business Advisor who conducted a thorough diagnostic
assessment, Small Business Assessment Tool (SBAT), and Critical Planning Exercise (CPE)
on the business. The CPE aims to plan and prepare financial projections for twelve months
making accurate, realistic financial predictions and developing a plan that significantly
contributed to the business.
The following interventions were implemented:
• Facilitated access to equipment through the Garden Route District
Municipality (GRDM).
• Facilitated attendance at a Pop-Up Market in Oudtshoorn;
• Facilitated attendance at Klein Karoo Nasional Kunstefees (KKNK);
• Facilitated attendance at a ten (10) month Coaching and Mentorship;
• Facilitation of Asset Assist Application, and
• Development of Marketing Material.
She was introduced to a Business Advisor who conducted a thorough diagnostic
assessment, Small Business Assessment Tool (SBAT), and Critical Planning Exercise (CPE)
on the business. The CPE aims to plan and prepare financial projections for twelve months
making accurate, realistic financial predictions and developing a plan that significantly
contributed to the business.
The following interventions were implemented:
• Facilitated access to equipment through the Garden Route District
Municipality (GRDM).
• Facilitated attendance at a Pop-Up Market in Oudtshoorn;
• Facilitated attendance at Klein Karoo Nasional Kunstefees (KKNK);
• Facilitated attendance at a ten (10) month Coaching and Mentorship;
• Facilitation of Asset Assist Application, and
• Development of Marketing Material.
Outcome Details:
The following outcomes were achieved:
• Turnover increased from R 240 358 to R 533 661, an increase of 122.03%,
and
• Employment opportunities increased from 8 to 16, an increase of 100%.
• Turnover increased from R 240 358 to R 533 661, an increase of 122.03%,
and
• Employment opportunities increased from 8 to 16, an increase of 100%.
Client Feedback
Client Comments:
It's been an amazing journey with Sedfa. At first, we didn't think that such support
programs existed, and as they say, "the proof is in the eating." We tested the services with
a great deal of scepticism, and to our surprise, they were provided promptly and effectively.
The Sedfa has helped the company, and we look forward to collaborating with it on more
ambitious initiatives.
programs existed, and as they say, "the proof is in the eating." We tested the services with
a great deal of scepticism, and to our surprise, they were provided promptly and effectively.
The Sedfa has helped the company, and we look forward to collaborating with it on more
ambitious initiatives.
