Rani Ink (Pty) Ltd
| Business Location: | Township |
| Province | Gauteng |
| Branch: | Seda Johannesburg Branch |
| Business Start Date: | 2018-12-03 |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
The business manufactures high-quality condiments that are developed from unique recipes .
Challenges/Needs:
A business model canvas assessment tool was conducted on the business, and the following key
Challenges that hinder the growth of the business were identified:
1. Limited financial resources for scalable packaging production,
2. Restricted market penetration due to insufficient branding and marketing
investment,
3. Need for improved distribution channels,
4. Lack of business skills such as financial management, business planning,
administration, and marketing
5. Access to funding
Intervention Insights and Results
Intervention Details:
A Business Model Canvas Assessment was conducted, and the following recommendations and
interventions were agreed upon with the client:
1. Design and Supply of Packaging and
2. Facilitation of Exhibitions (Access to Local markets) and
3. Facilitate access to Funding
interventions were agreed upon with the client:
1. Design and Supply of Packaging and
2. Facilitation of Exhibitions (Access to Local markets) and
3. Facilitate access to Funding
Outcome Details:
Sedfa interventions have highly assisted the business in the following manner:
- The client was supplied with attractive packaging that adheres to retail requirements, and they are now listed with Meatworld (Vereeniging) Meat Suppliers. The packaging has also helped reduce their internal costs, allowing them to lower their markup, which has made the company’s products more attractive, especially to their reseller clientele.
- A funding application was submitted to Sedfa for Asset Assist Grant Funding.
- As a result of the new packaging, the business was able to increase its Turnover by 89% and created 2 new jobs.
- The client was supplied with attractive packaging that adheres to retail requirements, and they are now listed with Meatworld (Vereeniging) Meat Suppliers. The packaging has also helped reduce their internal costs, allowing them to lower their markup, which has made the company’s products more attractive, especially to their reseller clientele.
- A funding application was submitted to Sedfa for Asset Assist Grant Funding.
- As a result of the new packaging, the business was able to increase its Turnover by 89% and created 2 new jobs.
Client Feedback
Client Comments:
Thank you Sedfa
