Naledi Baby Brands

Business Location: Township
Province Gauteng
Branch: Seda Tshwane Branch
Business Start Date:
Busniess Type: Company

Business Dynamics and Challenges

Business Activities: Manuafcturing of baby shoes.
Challenges/Needs: Limited business skills in financial management, business planning, marketing, and administration. Lack of market research and inadequate understanding of procurement, tender processes, and export opportunities. Restricted access to funding and mentorship.

Intervention Insights and Results

Intervention Details: Upon visiting the Seda Tshwane Branch, Ms. Monamodi met with a Business Advisor who assessed her business challenges and identified skills development as a key priority. Sedfa facilitated her participation in the DHL Training Programme, covering:
- Welcome to E-Commerce
- The Art of Logistics
- Welcome to International Trade
- International Contracts & Conventions
- Navigating Customs
Outcome Details: Sedfa’s intervention had a transformational impact on Naledi Baby Brands:
- Business turnover increased by 515.38%, significantly improving cash flow and sustainability.
- Five new jobs were created and four existing jobs sustained, boosting local employment in Mamelodi.
- Improved readiness for export, with the company now actively exploring international markets.
- Enhanced operational efficiency in logistics, administration, and financial management.

Client Feedback

Client Comments: The DHL training opened my eyes to the opportunities that exist beyond South Africa’s borders. I now have the confidence to handle logistics, international trade processes, and e-commerce with ease.
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