Mamas love designs Pty Ltd
| Business Location: | Township |
| Province | Gauteng |
| Branch: | Seda Ekurhuleni Branch |
| Business Start Date: | |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
Manufacturing and embroidery of clothing
Challenges/Needs:
Low brand awareness, making it hard for business to gain more customers and grow its
revenue.
• Difficulty accessing pop-up markets and exhibitions, which are key platforms for direct
sales and networking.
• Limited access to market as the business was working with other small businesses and not
big brands, limiting the business to be only recognised locally
Intervention Insights and Results
Intervention Details:
Growth Marketing Strategies, enabling the business to expand and increase revenue.
• Market Development, enabling the business to showcase its products effectively at pop-up
markets and industry exhibitions.
• Signage, helping the business showcase their business logo and enhance their visibility and
brand awareness.
• Market Development, enabling the business to showcase its products effectively at pop-up
markets and industry exhibitions.
• Signage, helping the business showcase their business logo and enhance their visibility and
brand awareness.
Outcome Details:
Turnover increased from R92 750 to R168 000, reflecting a R75 250 revenue boost.
• Net profit improved from R19 468 to R63 0000 indicating stronger financial sustainability.
• Employment grew from 2 to 3 employees, creating an extra employment opportunity
within the local community.
• Expenses rose from R73 282 to R105 000, due to increased production and marketing
efforts.
• Enhanced brand awareness and marketing strategies resulted in new customer
acquisitions, leading to higher sales volumes and new business opportunities
• Net profit improved from R19 468 to R63 0000 indicating stronger financial sustainability.
• Employment grew from 2 to 3 employees, creating an extra employment opportunity
within the local community.
• Expenses rose from R73 282 to R105 000, due to increased production and marketing
efforts.
• Enhanced brand awareness and marketing strategies resulted in new customer
acquisitions, leading to higher sales volumes and new business opportunities
Client Feedback
Client Comments:
The marketing support from SEDFA transformed my business. With better branding and promotional
materials, I was able to attract more customers and confidently showcase my work at pop-up
markets and exhibitions. The growth in revenue and visibility has been incredible, and I’m excited
about expanding even further!"
materials, I was able to attract more customers and confidently showcase my work at pop-up
markets and exhibitions. The growth in revenue and visibility has been incredible, and I’m excited
about expanding even further!"
