Rave about us
| Business Location: | Urban |
| Province | Gauteng |
| Branch: | Seda Ekurhuleni Branch |
| Business Start Date: | 2017-03-28 |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
Product to be tested so it can be listed to different stores
Brand awareness through exhibitions
Challenges/Needs:
Restricted market access, as the business relied heavily on informal sales channels.
• Low brand awareness, limiting customer reach and sales growth.
• Limited customers reach due to the product not tested.
• Difficulty accessing pop-up markets and exhibitions, which are key platforms for direct
sales and networking
Intervention Insights and Results
Intervention Details:
• Product testing, assisting the business to list their products at different stores.
• Brand positioning guidance, helping the business attract larger retailers and corporate clients.
• Sales strategy improvement, enabling the business to showcase its products effectively at pop-up markets and industry exhibitions.
• Brand positioning guidance, helping the business attract larger retailers and corporate clients.
• Sales strategy improvement, enabling the business to showcase its products effectively at pop-up markets and industry exhibitions.
Outcome Details:
• Turnover increased from R80 000 to R252 000, reflecting a R172,000 revenue boost.
• Net profit improved from R14 200 to R90 000, indicating stronger financial sustainability.
• Employment grew from 2 to 4 employees, creating two new jobs within the local community.
• Expenses rose from R24 000 to R102 000, due to increased production and marketing efforts.
• Enhanced brand awareness and product tested resulted in new customer acquisitions, leading to higher sales volumes and new business opportunities
• Net profit improved from R14 200 to R90 000, indicating stronger financial sustainability.
• Employment grew from 2 to 4 employees, creating two new jobs within the local community.
• Expenses rose from R24 000 to R102 000, due to increased production and marketing efforts.
• Enhanced brand awareness and product tested resulted in new customer acquisitions, leading to higher sales volumes and new business opportunities
Client Feedback
Client Comments:
"The support from SEDFA transformed my business. With product tested and brand awareness, I was
able to attract more customers and list the products with Retail stores. The growth in revenue has
been incredible, and I’m excited about expanding even further
able to attract more customers and list the products with Retail stores. The growth in revenue has
been incredible, and I’m excited about expanding even further
