Mr MJ Bengeza Pty Ltd
| Business Location: | Urban |
| Province | Gauteng |
| Branch: | Seda Ekurhuleni Branch |
| Business Start Date: | |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
The business caters to homeowners, landlords, property managers, and insurance companies, ensuring that appliances are well-maintained and operational, thus minimising downtime and inconvenience for clients. In addition, Bengeza Technician streamlines the insurance claims process by preparing accurate and timely damage reports, enabling customers to receive quicker settlements.
Challenges/Needs:
Before the intervention, Bengeza Technician faced:
• Limited marketing visibility, resulting in slower client acquisition.
• Small operational team, reducing capacity for multiple or large-scale jobs.
• Dependence on referrals, without structured marketing initiatives.
Intervention Insights and Results
Intervention Details:
SEDFA supported Bengeza Technician by facilitating business development support that included:
• Guidance on market visibility strategies to increase brand awareness.
• Advice on expanding service offerings to attract more clients and create repeat business.
• Support in implementing structured marketing initiatives to grow the client base.
• Guidance on market visibility strategies to increase brand awareness.
• Advice on expanding service offerings to attract more clients and create repeat business.
• Support in implementing structured marketing initiatives to grow the client base.
Outcome Details:
Following the intervention, the business achieved significant growth:
• Turnover increased from R0 to R110,000, indicating strong market entry and revenue growth.
• Net profit improved to R8,100, establishing positive cash flow in the business.
• Employment grew from 2 to 4 employees, creating 2 new jobs.
• Operational expenses rose to R101,900, aligned with increased job volumes and marketing costs.
• Enhanced marketing efforts attracted new clients across the homeowner, property management, and insurance segments.
• Turnover increased from R0 to R110,000, indicating strong market entry and revenue growth.
• Net profit improved to R8,100, establishing positive cash flow in the business.
• Employment grew from 2 to 4 employees, creating 2 new jobs.
• Operational expenses rose to R101,900, aligned with increased job volumes and marketing costs.
• Enhanced marketing efforts attracted new clients across the homeowner, property management, and insurance segments.
Client Feedback
Client Comments:
"The support from SEDFA helped me see the importance of marketing and structured business growth. With the new strategies, we’ve been able to reach more clients, grow our revenue, and expand our team. We now have the capacity to take on more work and provide even better service to our customers."
