The Eatery
| Business Location: | Township |
| Province | Eastern Cape |
| Branch: | OR Tambo |
| Business Start Date: | |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
the business has built a strong local following by offering gourmet burgers, fish, and braai meat, primarily to government employees during the lunch period. The Eatery has recently expanded into event catering, with increasing demand from government departments and private clients.
Challenges/Needs:
To improve their presentation and prepare for expansion into formal catering markets, The Eatery approached SEDFA for support. The business was specifically looking to upgrade its packaging material and branding.
Intervention Insights and Results
Intervention Details:
• Takeaway packaging materials to support bulk orders and improve delivery quality
• Brand visibility guidance to help align packaging with customer expectations and catering standards
• Brand visibility guidance to help align packaging with customer expectations and catering standards
Outcome Details:
• Growth in employee count from 3 to 5
• Increase in annual turnover from R24 000 to R38 400
• Increase in annual turnover from R24 000 to R38 400
Client Feedback
Client Comments:
The support from SEDA helped us present our food better, especially for events and government clients. The new packaging made our meals look more professional and gave us the confidence to grow
