JJ's Hair Studio
| Business Location: | Rural area - Villages |
| Province | Northern Cape |
| Branch: | ZF Mgcawu |
| Business Start Date: | 2025-03-02 |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
Family-Oriented Services: Haircuts and styling for children, adults, and seniors.
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Affordable Pricing: Designed to serve customers who prefer cost-effective options.
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Comprehensive Management: Ms. Gribble personally oversees all aspects of the business, including:
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Human Resources: Hiring, training, and managing staff.
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Procurement: Purchasing professional hair care products and tools.
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Retail Sales: Selling hair care products to customers for home use.
Challenges/Needs:
Like many small salons operating in the Northern Cape province, JJ’s Hair Studio faces a range of operational, financial, and environmental challenges. The rural and semi-urban nature of the region limits the size of the customer base and reduced foot traffic, making it difficult to sustain consistent growth.
Access to funding remains a significant hurdle, restricting the salon’s ability to expand or invest in advanced equipment and marketing. Additionally, there is a shortage of skilled labour in the area, making recruitment and staff retention more difficult. The salon also contends with inconsistent supply of high-quality hair and beauty products, which can affect service delivery.
Market competition is intensified by informal hair care providers who operate with lower overheads and often attract price-sensitive customers. Moreover, the salon has limited digital presence, making it challenging to effectively market services, reach new clients, or compete with more tech-savvy businesses.
1.
Limited access to funding and credit for expansion or equipment.
2.
Low customer traffic in remote or rural areas.
3.
Shortage of skilled and trained hairstylists.
4.
Inconsistent supply of quality products and equipment.
5.
Difficulty in marketing and online visibility.
6.
Competition from unregistered or informal salons.
7.
Load shedding and water supply issues disrupting operations.
Intervention Insights and Results
Intervention Details:
The following interventions were proposed and implemented to address the challenges faced by JJ’s Hair Studio (Pty) Ltd:
1.
The client was assisted with comprehensive business development training to enhance operational and managerial skills.
2.
Assistance was offered to develop marketing and promotional material for the company.
3.
The client was also assisted with the development of a bankable Business Plan which assisted the client to access funding.
1.
The client was assisted with comprehensive business development training to enhance operational and managerial skills.
2.
Assistance was offered to develop marketing and promotional material for the company.
3.
The client was also assisted with the development of a bankable Business Plan which assisted the client to access funding.
Outcome Details:
The interventions yielded the following results for JJ’s Hair Studio (Pty) Ltd:
1.
Business Plan Development: The client was also assisted with the development of a bankable Business Plan which helped her to access funding.
2.
Bookkeeping: The business has shown improvement in its financial record keeping systems showing a significant growth in sales over the previous financial year recording annual sales of R316 800.
3.
Employment: There is an increase in employment, from 4 employees to an additional 4 contract employees. The business has 8 employees currently.
4.
Access to funding: The company received funding to the tune of R150 000.00 from Mme Re Ka Thusa Trust Fund and R 195 041. 00 capital injection, in terms of assets from Sedfa.
1.
Business Plan Development: The client was also assisted with the development of a bankable Business Plan which helped her to access funding.
2.
Bookkeeping: The business has shown improvement in its financial record keeping systems showing a significant growth in sales over the previous financial year recording annual sales of R316 800.
3.
Employment: There is an increase in employment, from 4 employees to an additional 4 contract employees. The business has 8 employees currently.
4.
Access to funding: The company received funding to the tune of R150 000.00 from Mme Re Ka Thusa Trust Fund and R 195 041. 00 capital injection, in terms of assets from Sedfa.
Client Feedback
Client Comments:
"Invest in your hair. It’s the crown you never take off."
