Timeless tomatoes
| Business Location: | Rural |
| Province | Free State |
| Branch: | Xhariep |
| Business Start Date: | |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
Agro-processing sector, planting tomatoes, process them into tomato jam, dried tomato stored in bottles.
Challenges/Needs:
When Ms Fourie approached Sedfa the business needed corporate image, continuous mentorship, access to finance and access to the markets for growth and exposure of her products both locally and internationally.
Intervention Insights and Results
Intervention Details:
Branding – Development of plates and labels
HACCUP Implementation – Service provider was appointed to assist with drawing up and customising of food safety system
Bacteria Count and Life Shelf study – Products were tested by University of Free State for bacteria and life shelf study was also conducted
Product testing - Timeless tomatoes products were tested by SABS for their nutritional contents.
Marketing –Development of corporate image which included logo design, website development, brochures, business cards, barcoding and registration thereof and labels design for all products and signage boards in all business premises. Ms Fourie was invited for International Trade and Investment Seminar for networking and linkage opportunities.
Trademark- Service provider was appointed, and the business logo is registered with CIPC.
Business plan – Service provider was appointed for development of business plan to address access to funding for expansion of the business and for operational purpose.
Attended farmers market in Fauresmith
Acquired a tractor and rotivator through Asset Assist Programme, all valued at R230 000
HACCUP Implementation – Service provider was appointed to assist with drawing up and customising of food safety system
Bacteria Count and Life Shelf study – Products were tested by University of Free State for bacteria and life shelf study was also conducted
Product testing - Timeless tomatoes products were tested by SABS for their nutritional contents.
Marketing –Development of corporate image which included logo design, website development, brochures, business cards, barcoding and registration thereof and labels design for all products and signage boards in all business premises. Ms Fourie was invited for International Trade and Investment Seminar for networking and linkage opportunities.
Trademark- Service provider was appointed, and the business logo is registered with CIPC.
Business plan – Service provider was appointed for development of business plan to address access to funding for expansion of the business and for operational purpose.
Attended farmers market in Fauresmith
Acquired a tractor and rotivator through Asset Assist Programme, all valued at R230 000
Outcome Details:
It generates a revenue of R1, 971 766.22 per annum
It generates profit of R293 502.22per annum
It also employs 16 people
It generates profit of R293 502.22per annum
It also employs 16 people
Client Feedback
Client Comments:
Sedfa continues to provide excellent service and goes extra mile to assist my business.
