Not Registered
| Business Location: | Township |
| Province | Gauteng |
| Branch: | Seda Tshwane Branch |
| Business Start Date: | |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
Manufacturing and sale of household cleaning products, with a product focus on pine gel, dishwashing liquid and bleach.
Challenges/Needs:
Lack of financial resources to start acquiring equipment, stock and start operating.
Lack of knowledge on business formalisation
Lack of business skills
Intervention Insights and Results
Intervention Details:
Upon client's initial engagement with SEDFA, we conducted a business idea assessment to understand the business concept, operational readiness and objectives. Provision of business advisory services, including guidance on legal business registration, compliance with relevant regulatory frameworks and strategic planning was provided. The client was assisted with formalisation of the business which enabled it to begin trading legally. Additional support included product testing intervention which is still in progress to ensure the business could be able to conform to retail requirements.
Outcome Details:
Since commencing trading, the business’s turnover increased from zero to R62,270, reflecting its initial market traction and revenue growth within nine months period
Brand visibility and marketing materials
The business has made progress in reaching its target market, which indicates increased brand visibility. However, marketing materials are still in development as the business focuses on product testing.
Clients attraction
The business has successfully attracted clients as evidenced by initial sales, demonstrating growing customer interest.
Access to market
The business has opened new market opportunities and is preparing to supply retailers, pending completion of product testing.
Financial management, administration and general operations
Operational efficiencies is developed particularly in financial management and administration, as they manage sales and inventory to support growth.
Quality of the product improvement
Product quality improvement is ongoing, with the business currently conducting testing to ensure standards meet market requirements.
Job creation
Employment levels have remained stable with no new jobs created to date.
Funding from financial institutions
No external funding from financial institutions has been secured at this stage.
Brand visibility and marketing materials
The business has made progress in reaching its target market, which indicates increased brand visibility. However, marketing materials are still in development as the business focuses on product testing.
Clients attraction
The business has successfully attracted clients as evidenced by initial sales, demonstrating growing customer interest.
Access to market
The business has opened new market opportunities and is preparing to supply retailers, pending completion of product testing.
Financial management, administration and general operations
Operational efficiencies is developed particularly in financial management and administration, as they manage sales and inventory to support growth.
Quality of the product improvement
Product quality improvement is ongoing, with the business currently conducting testing to ensure standards meet market requirements.
Job creation
Employment levels have remained stable with no new jobs created to date.
Funding from financial institutions
No external funding from financial institutions has been secured at this stage.
Client Feedback
Client Comments:
We are happy as M And M Detergents manufacturing reaching this level and continuing with SEDFA services to reach greater heights.
