Gooranah trading pty ltd
| Business Location: | Peri Urban |
| Province | Eastern Cape |
| Branch: | Amathole |
| Business Start Date: | |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
In 2025, the entity expanded its brand by opening Wok & Fry x Irana, a fresh, an Asian street-food-inspired extension of the family business. This new concept allowed the business to merge traditional favorites with trendy, fast-casual dishes, giving the customers a more modern grab-and-go option while still honoring their roots.
Challenges/Needs:
Like many small businesses, Irana faced serious challenges post-COVID. Rising costs, cash flow constraints, aging equipment, and increased competition made it difficult to maintain consistent output and quality while also growing the business.
The management decided to relocate to Vincent and rebrand as Wok & Fry x Irana.
Without the right tools and assets, the entity couldn’t maximize productivity or create the kind of quick-service experience as envisioned for Wok & Fry.
Intervention Insights and Results
Intervention Details:
Diagnostic assessment; and
Facilitation of access to funding through the development of a comprehensive funding proposal to comply with the Seda Asset Asist requirements.
Facilitation of access to funding through the development of a comprehensive funding proposal to comply with the Seda Asset Asist requirements.
Outcome Details:
Thanks to the SEDA Asset Assist program, the company received essential equipment including a display warmer, gas oven and double door fridges and other valuable kitchen assets worth of R 191 624.00.
This equipment has transformed the workflow i.e. the company is able to increase production volumes, streamline service times, and improve the presentation of food through proper display units. The intervention is a playing a big role in helping build a stronger, more consistent fast-casual brand while keeping the heritage dishes alive.
This equipment has transformed the workflow i.e. the company is able to increase production volumes, streamline service times, and improve the presentation of food through proper display units. The intervention is a playing a big role in helping build a stronger, more consistent fast-casual brand while keeping the heritage dishes alive.
Client Feedback
Client Comments:
“We’re so grateful to SEDFA for stepping in when we needed it most. The Asset Assist program didn’t just supply us with equipment — it gave our business momentum and allowed us to confidently open a new chapter while keeping our family legacy alive. We’re excited for what’s still to come and proud to say we’re growing, one plate at a time.”
Director – Gooranah Trading Pty Ltd
Director – Gooranah Trading Pty Ltd
