Gulwick (Pty) lTD
| Business Location: | Urban |
| Province | Free State |
| Branch: | Mangaung Branch |
| Business Start Date: | |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
Services include:
• Professional Cleaning Services: Comprehensive cleaning solutions for households, offices, and commercial spaces, including regular cleaning, deep cleaning, and post-event cleaning.
• Biltong Sales: High-quality, fresh biltong made from carefully selected ingredients and produced with attention to taste and quality. Available for individual customers, households, and retailers.
• Cooked Food Catering: Freshly prepared, homestyle cooked meals for individuals, families, and events. Ideal for corporate functions, parties, and local community gatherings.
Challenges/Needs:
When Mr. Modiakgotla approached Sedfa, business was facing several key challenges that hindered its growth. The business had limited access to markets, which restricted its ability to reach new customers and expand its operations. Additionally, there was no formal training in food safety—an essential requirement given the nature of their offerings, particularly in biltong and cooked food. This posed potential risks in maintaining quality and compliance standards. Furthermore, the business lacked marketing tools, making it difficult to create brand awareness, promote its services, and attract new clients.
Intervention Insights and Results
Intervention Details:
Small Business Assessment Tool was conducted and Sedfa assisted with the following:
• Trade Facilitation for exposure to broader markets through Lemo Fest 2024, Bloem show, farmer’s market, etc
• Training on Food Safety Management System
• Marketing material for brand awareness
• Mentorship and Coaching: Ongoing guidance to improve general business operations.
• Trade Facilitation for exposure to broader markets through Lemo Fest 2024, Bloem show, farmer’s market, etc
• Training on Food Safety Management System
• Marketing material for brand awareness
• Mentorship and Coaching: Ongoing guidance to improve general business operations.
Outcome Details:
With Sedfa’s guidance, Gulwick experienced remarkable growth and transformation. Through improved compliance with food safety standards, Gulwick enhanced the quality and safety of both its cooked food and biltong products. Participation in events such as Lemo Fest 2024, Bloem Show 2025, and local farmers’ markets provided valuable exposure, helping the business reach new customers and build credibility. Additionally, Sedfa’s support in developing marketing materials played a crucial role in improving brand visibility and attracting a broader client base. The business’s turnover increased from R81,611 to R156,307, reflecting a significant boost in revenue. Employment also improved, with the team expanding from 5 to 9 employees, contributing positively to local job creation.
Client Feedback
Client Comments:
Sedfa has been a game-changer for my business
